What makes you better than your competition and how do you maintain your competitive edge? Those that thrive are constantly asking questions like these to self-assess and improve upon their competition.
In advertising and marketing, those that don’t improve become vintage agencies no longer serving the needs of modern consumers and thus drop off the map. So how do we at Fraser Communications, an agency founded last century, not only keep up with but, surpass the competition? Individuals shared key tactics to increase their competitive edge:
1. Talk less. Listen more.
“Mine is incredibly basic, yet in my opinion very necessary: Talk less. Listen more. Chiming in and adding your “two cents” isn’t so much about adding value – too often, it’s simply fulfilling a perceived obligation to contribute to a conversation. Don’t be part of the endless chatter. Listen, absorb, learn. And make your own contributions more meaningful (and ultimately more impactful).” – Melissa Miller
2. Say yes.
“Not saying no to new challenges that are outside of what I know or “normally” do as part of a communications company. This has helped me learn new skills and helped our clients shine in the faces of their executive leadership.” – Ilene Prince
“Say yes – enthusiastically take on new projects with an openness to learn and creative problem solve. Pull from a diverse array of past experience and projects.” – Elana Polan
3. Stay informed.
“I’ve kept ahead of the competition by reading industry blogs and newsletters. I review pieces on writing, branding, public relations, and social media marketing that analyze current trends, introduce time-saving tools, and showcase exemplary work. This habit strengthens my skill set by familiarizing me with today’s best marketing practices.” – Risa C. Voss Jensen
4. Self improve.
“I feel like an important part of staying competitive is constantly striving to better yourself; to learn more than you knew the day before. Complacency kills careers (and alliteration is awesome). Every day I try to absorb insights from brilliant colleagues, read articles, identify personal and professional growth opportunities, and attend events or seminars whenever I can. I think it’s also important to take yourself out of your daily routine or “bubble” on a regular basis. For the same reason that traveling helps you discover new things and experience different cultures, changing up your work environment can help you gain new perspectives and alter or strengthen previous perceptions. For those working in the social marketing arena, harnessing that range of empathy can mean providing clients with deeper, more meaningful work that truly makes an impact.” – Danielle Thouin
5. Work as a team.
“Keep everyone in the loop – our weekly status meetings that include all departments are great because including everyone often leads to fresh perspectives and experiences that help solve problems.” – Elana Polan
6. Find balance.
“Work life balance… Log off when you are on vacation or even on the weekends and evenings. It’s important to have balance when we live in a world where we are reachable 24/7. We have to set boundaries, not only for our own personal health, but also to not set a precedent of being available any and every given moment.” – Caroline Lenher