Account Service Intern: Three Tips for Success at an Advertising Agency
As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career. I’m confident in saying that it would not have been possible to have learned this much without these helpful tips that I have picked up along the way. If you are in my shoes, as a bright-eyed intern about to start an internship in account services, I suggest you follow these three tips.
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Gen Z: What We Learned From Our Summer Interns
This summer at Fraser we had three interns representing Gen Z. These teenagers (18,18,16) participated in our creative workshops and helped us develop content for their peers regarding facts about marijuana. Here are two of our final spots. Gen Z includes people aged...
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Renee Fraser: Why I Learned To Surf Over 50
As we walk through the waves Joaquin spots dolphins maybe ten yards from us. Amazing and another lesson. This is their home, I am just a visitor and I need to respect their world. The same goes for my clients – their home is their company and I will always be an outsider… so listen, learn and be respectful. As many of you know I am all about being bold but doing that with respect.
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Fraser Communications Lights Up Cannabis-ications
“Just Say No!”, “This is your brain. This is your brain on drugs!”, “Reefer Madness!” Remember those early efforts for the War on Drugs? In taking on the Los Angeles Department of Public Health’s program to address the legalization of marijuana for teens 13-18,...
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Reaching Dads With An Assist From Professional Athletes
The important work Fraser does with First 5 California is to help raise awareness amongst parents and caregivers about the power of talking, reading, and singing with children at the earliest ages and the impact that will have on their successful futures. By partnering with high-profile athletes, teams, and sports media networks, we create community engagements that are not only memorable, but help spread our Talk. Read. Sing.® message to new and even wider audiences.
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Me Too Movement Shakes Up Advertising Industry
The momentum from the #metoo movement carried the crusade into the advertising industry, ousting those who abused their power and leaving the rest of the industry wondering about what’s to come. As the #metoo movement marches on, here are the things you need to know.
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7 Tips For Directing Actors On Set From An Advertising Executive
Directing actors on set is a balance between listening to your wants as a director and what talent needs to preform. These tactics help maintain the balance while tipping the scales in the favor of a great final product.
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Vision Boards: Team Building At Fraser Communications
The potency of vision boards has been debated by countless entities such as Forbes, Psychology Today, HuffPost, and more. Despite the debate, one thing is clear, envisioning goals big and small is an important step in manifesting them. Once we have a goal in mind...
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3 Ways Brands Can Engage Women In Male-Dominated Markets
When it comes to expanding or changing your audience to women, how can you do so in a way that feels authentic and drives sales? The answer is, it’s not impossible, but your approach has to be smart. Here are 3 things to remember.
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