Vision Boards: Team Building At Fraser Communications

The potency of vision boards has been debated by countless entities such as Forbes, Psychology Today, HuffPost, and more. Despite the debate, one thing is clear, envisioning goals big and small is an important step in manifesting them. Once we have a goal in mind...

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4 Marketing Campaigns That Flopped With Millennials

Ready to tap into the $600 billion spending power of the millennial market? Despite widespread eagerness to gain this generation’s business, many companies forget to thoroughly learn its complexities. In turn, their campaigns backfire, branding the company as inaccessible or outright offensive. The following are four failed attempts to tailor campaigns toward millennials. Take a look at how they missed their mark.

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5 Biggest Instagram Advertisement Mistakes

By 2019, Instagram ad revenue will soar to $10.87 billion, and with 200 million Instagram users actively engaging with business profiles daily, you’d better learn how to capitalize on the opportunity — and fast. If you’re not getting the ROI you were hoping for, here are the five biggest Instagram advertisement mistakes your team might be making.

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Working With Instagram Influencers: How To Get Started

With so many influencers now on Instagram, more and more brands are trying to take advantage of their micro-celebrity followings. Here are a few tips for companies looking to leverage influencers to reach a wider audience. Develop a Plan of Action Before approaching...

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Why And How Experiential Marketing Appeals To Millennials

Now numbering nearly 80 million, millennials are the largest living generation in the United States, and thanks to immigration, the population of millennials will continue to increase until 2036. Furthermore, with $3.39 trillion in spending power, millennials...

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5 Marketing Campaigns That Actually Empowered Women

Despite the advances women have made in today’s society, when it comes to media and advertising, there are still plenty of gender biases that need to be addressed. Brands claim to support or empower women all the time, but few actually do. Here are some examples of marketing and advertising campaigns that succeeded in empowering women.

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Incentive-Based Ads And In-App Advertising: What You Need To Know

Some marketing experts predict that in-app advertising and incentive-based ads will become an increasingly common way for businesses to market their products and services to consumers. Today, there are 2.32 billion smartphones being used worldwide; by 2020, that number will top 3 billion. And as smartphones become increasingly ubiquitous — as though they aren’t already — companies should consider capitalizing on in-app advertising methods to attract and incentivize new audiences.

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