Why Destination Viewing Works For Advertisers

Similar to a destination wedding, destination viewing is a media event that consolidates viewers to one location whether it be a platform or network. Examples of well known destination viewing events include the Super Bowl and the Oscars. These events offer large...

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How Digital Killed The Sales Funnel

If you went to school for business or communications, you’ve probably heard of a concept from the 1800s called the sales funnel. If not, you’ve likely heard of a synonym such as the AIDA-model, sales pipeline, or purchase funnel. Recently, due to the...

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Super Bowl LI: Touchdown Ads

There’s one thing advertisers can always count on for Super Bowl, a high price tag. This year, the price tag of a thirty second commercial hovered around five million dollars. Despite cost, our advertising firm weighed in on our favorite ads of Super Bowl LI....

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How Working With Women Taught Me What Works

A recent NY Times op-ed called “Sisterhood is Not Enough,” sheds light on the reality that though many women have cracked the glass ceiling, it gets patched up pretty quickly.  A plethora of women’s groups proliferate to create a sisterhood of strength and support to...

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YouTube Influencers: 5 Things NOT To Do

YouTube influencers. There’s little doubt that this phrase has become one of the industry’s hottest buzzwords. Let’s take a deeper dive into YouTube marketing territory – namely,with 5 things NOT to do in this weeks blog.

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