At Fraser Communications, we use Emotional Insight research and analytics to drive strong business results and ROI for our clients. We identify and tap into the psychology and motivations of our clients’ customers and best prospects. This is fundamental to our research-based, results-oriented culture of accountability. While we have experience in many different categories, these case studies are representative of how we use our expertise in different fields to address marketing and advertising challenges across industries.
Metropolitan Water District
During the severe drought of 2009/2010 in Southern California, it was critically important to convince people throughout the state that we had a water shortage problem and to use less water.
To generate trial subscriptions for a new, expensive equity research tool during a period of economic and stock market volatility for many investors.
First 5 California
Generate more awareness and understanding among mothers about how they can provide better nutrition for their youngest children and also help them avoid obesity and the directly linked health issues.
Saint John’s Health Center
Saint John’s Health Center is a premier hospital in Los Angeles competing against two of the strongest academic hospitals in California. How does the Health Center attract patients with these two strong and heavily marketed competitors in its backyard?
In recent years, women, millennials and multicultural segments have increased their purchasing power and disposable income. Car manufacturers and their dealers were under-prepared for this new customer; they didn’t know how to treat them, or what they responded to positively or negatively.