How powerful is a baby’s brain? What goes on in their little heads? Recently, there’s been an explosion of data telling us one thing: Babies brains are more capable than we previously thought. They’re elastic and demand to be stretched. Babies know more and can know more than we ever gave them credit for.

More than eighty percent of brain development happens in the first one thousand days of a child’s life.

From the moment they emerge into the world, billions of connections are being made inside a child’s brain, helping them understand the sounds, smells, touch, words and sights of the new world around them. Neurons send info to the brain at 150 miles per hour, no stop signs or speed bumps,  and every time a baby learns, the structure of their brain changes again. Every time.

But adult minds have a hard time understanding the complexities of the child’s brain. The activities of neurons, synapses, olfactory tract, frontal pole, facial nerve and more is complicated stuff. At Fraser Communications, we seek ways to make it as simple as we can, so the information is memorable, repeatable, and we can get more parents doing the things they need to do – earlier – to enrich their child’s development.

A baby’s brain is just like a smartphone.

Ahh… Your brand spanking new smartphone. iPhone or Android. You lift the pristine, branded lid off the box to reveal your pride and joy nestled tightly and protectively in a cocoon of world-class package design. The machine is ready. Ready to light up, make a sound, and guide you through the initial set up. But, by itself – even though it looks great and is essentially powerful – it’s of very little value. It really doesn’t do anything yet. It needs software.

Software is what makes the machine useful, makes it wonderful, and makes it yours. Your fingerprint keeps it secure, your email accounts allow you to communicate, your provider gives you access to the internet and the ability to make phone calls and text.  Your camera allows you to take countless pictures of yourself or what you’re about to eat, and you download apps to make it most interesting and powerful  communications device we’ve ever known.

Sounds just like baby.

Your baby’s cuter – at least to you – and even more precious than that smartphone.  The machinery’s in place, in an incredibly powerful, adaptive, expansive package that’s spent over 200,000 years in design and engineering. But, needs software. Voices, words, song, touch, sights, sounds, smells, and play is the software for their brains.

Talking to a baby gives them self-confidence and an emotional connection to the first voices they hear: you, the parent or caregiver. Syllables, vowels and consonants careen around their brain, lighting up connections, filling the brain with knowledge, and the brain gets bigger.

Reading to a baby gives them vocabulary. Attaching words to pictures gives the words and pictures meaning. Now, a baby’s able to recognize objects, call them by name, and understand what they are when you talk about them.

Singing to a baby soothes them, allows them to learn more while the rhyme of many songs helps them remember ideas and words.

The apps of talk, read, and sing helps billions of neurons connect. They exercise the baby’s brain, and help baby make sense of the world. These essential apps expand the brain, and make it stronger. The brain thirsts for this strength. It seeks stimulation. Rapidly, it becomes more powerful than any computer ever made.

The baby’s brain develops at such a dramatic speed that by the tender age of three, more than eighty percent of brain growth is completed. And sadly, unlike the phone, which stays intact in its box,  fully capable of doing what you want it to do when you want it to do it, your baby’s brain, devoid of the input, the software, weakens. According to research, it actually shrinks. That’s why it’s so important that parents talk, read and sing to them, from the moment they’re born. Truly, there’s not a moment to waste.

Put down the smartphone. Power up your baby’s brain.

You are the installers of the software – the talk, read, sing software that will determine whether baby will have a powerful brain, or one that won’t help them keep up with the world. The consequences of not installing the talk, read, sing apps are dire.

Americans spend five hours a day on their smartphones. They check social media seventeen times a day. We need to knock off at least one hour a day to empower the most important device in the world: A child’s brain between the ages of zero to three.

When we do that, your child has a better chance of keeping up, and excelling, in school and in life. They won’t get lost and give up by the third grade, get into drugs, become a teenage pregnancy statistic, or wind up on the wrong side of the law, and in jail. It’s that vital. Not just to you, your baby, but to society. So, put down the smart phone, and start uploading the software of talk, read, sing from the moment they’re born.

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