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Unleashing the Power of AI: Transforming Public Health

How AI can transform Public Health’s effort to reach underserved communities.

Unleashing the Power of AI: Transforming Public Health
Getting Ahead of the Competition: Creating a Winning Social Media Strategy

If you want to get ahead of the competition, having a strong social media strategy is essential to driving engagement.

Getting Ahead of the Competition: Creating a Winning Social Media Strategy
How To Use Sports Marketing to Create a Meaningful Change

Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams.

How To Use Sports Marketing to Create a Meaningful Change
Getting Personal: How to Leverage Influencers

Learn more about how Fraser uses Influencers to build Personal Consumer Connections.

Getting Personal: How to Leverage Influencers
Mother’s Day: Celebrating the Love and Sacrifice of Motherhood

Mother's Day a special day to honor and celebrate the love and sacrifice of moms across the world.

Mother’s Day: Celebrating the Love and Sacrifice of Motherhood
The Power of Leading with Empathy and Compassion

Unlock the full potential of your team by leading with empathy and compassion. Find out how this approach can transform the workplace and benefit everyone involved.

The Power of Leading with Empathy and Compassion
The Rise of Short Form Videos

If you’re not using short-form videos as part of your marketing efforts, you might want to start. Here’s how to get started.

The Rise of Short Form Videos
Podcast Marketing – The Fraser Way

As the popularity of podcast grows, more people are discovering content this way. Here’s how to get started.

Podcast Marketing – The Fraser Way
The Importance of Measurement – The Fraser Way

Measuring the success of communications efforts can be tricky, read more to learn about the Fraser way.

The Importance of Measurement – The Fraser Way
Happy Thanksgiving from the Fraser Family

If you ask us, Thanksgiving is one of the best holidays of the year. This year, our team shared what the are most thankful for are we approach the end of 2022.

Happy Thanksgiving from the Fraser Family
Clean Power Alliance Helps Underserved Communities

Over the past year, Clean Power Alliance, the nation’s largest clean energy provide, has been working hard to help customers across the Southern CA gain access to clean power through the Power Share program.

Clean Power Alliance Helps Underserved Communities
Using Digital Media to Engage Underserved Communities

If there’s one lesson we’ve learned over the past two years, it’s that it is no longer enough to merely include underserved communities among other various audiences in your marketing plan.

Using Digital Media to Engage Underserved Communities
Successful Marketing During Hispanic Heritage Month

To celebrate National Hispanic Heritage Month fully underway, we have created a practical guide to celebrating the occasion through culturally relevant marketing campaigns.

Successful Marketing During Hispanic Heritage Month
Finding your purpose at a purpose-driven agency.

Internships are an opportunity to experience and absorb as much as possible. Our most recent Graduate Intern, Lauren Hamme, shares insights and a few key takeaways from her time with us at Fraser.

Finding your purpose at a purpose-driven agency.
Research is the roadmap to your customers’ hearts and minds.

Research is essential. As an agency that prides itself on continually creating effective, behavior-changing communications, we can’t stress enough how important it is to include research in your marketing plan.

Research is the roadmap to your customers’ hearts and minds.
How working remotely can be more than remotely satisfying.

This is our chance to transform work and make work life balance work better – on the employees’ terms! Part 2 of 2 on the concept of productivity in the 21st Century.

How working remotely can be more than remotely satisfying.
How will productivity be defined in a post COVID world?

Businesses hyped increased productivity with technology and remote workers, so why are so many people so miserable? Part 1 of 2 on the concept of productivity in the 21st Century.

How will productivity be defined in a post COVID world?
How to Use Psychology in Marketing and Advertising

Psychology can be a powerful tool in marketing and advertising. It's important to understand what makes people visit your website, what makes people come back, and how to tap into those motivations.

How to Use Psychology in Marketing and Advertising
What is Your Intent? Is there an Impact?

Intent is what brands want to do. Impact is the success of a business in terms of its marketing goals. Understanding these two aspects is an important step in being successful.

What is Your Intent? Is there an Impact?
Why It's Important to Have Strong Brand Values

Values are expressed by logos, slogans, and overall look and feel of a company. Serving as a compass, brand values not only create the face of a company, but let customers know who the company is and what they stand for.

Why It's Important to Have Strong Brand Values
A Website is Not Enough: How to Get Active and Stay Relevant on Social Media in 2021

The most important goal of social media is to connect authentically with audiences. This connection takes time and trust and is only possible by showing vulnerability and telling real stories that are timely and entertaining.

A Website is Not Enough: How to Get Active and Stay Relevant on Social Media in 2021
Marketing for 2021: Implementing Social Justice into Ad Campaigns

In recent years, social justice has been a hot topic in marketing and advertising. Fraser believes that in order for progressive ideals to become ingrained into our advertising practices, companies must implement a smart support strategy and create timely campaigns based on diversity and inclusivity.

Marketing for 2021: Implementing Social Justice into Ad Campaigns
Evolving Public Health Campaigns with Thoughtful Research

From addiction to COVID-19, Fraser has tackled the toughest public health topics of our time. Through the process of creating impactful campaigns, we know that evidence-based approaches are key. Here's how we tackled tobacco and meth in campaigns that resonated with audiences and evoked behavior change.

Evolving Public Health Campaigns with Thoughtful Research
The A, B, C and D's of Content Creation

The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.

The A, B, C and D's of Content Creation
How Hope Works

Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.

How Hope Works
The Invisible Americans

Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.

The Invisible Americans
Account Service Intern: Three Tips for Success at an Advertising Agency

As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.

Account Service Intern: Three Tips for Success at an Advertising Agency
Sharing Your Past & Showing Your Vulnerability

As a Boomer, I was raised to keep the details of my life to myself.

Sharing Your Past & Showing Your Vulnerability
A Piece of Advice from an Account Services Intern

For those who have watched The Office, do you remember the episode where the company hired three summer interns?

A Piece of Advice from an Account Services Intern
4 Reasons Why I Invest In Women Founders

After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.

4 Reasons Why I Invest In Women Founders
5 Best Practices For Digital Marketers Running PPC Campaigns

If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.

5 Best Practices For Digital Marketers Running PPC Campaigns

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Everybody needs to do some good. Let's do it together. We promise, you will feel better.

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