Fraser Communications

About

Everything we do is aimed at changing behavior. We’re never satisfied until we’ve positively moved the needle for our clients and society.”

Renee Fraser, Ph.D. CEO/Founder

We’re a woman owned agency, a research focused agency, an insight agency.

We change behaviors for the betterment of society and the health of its citizens.

We work with the leaders on the key issues in California and responsible, well-meaning companies that want to compete in an evolving marketplace.

We tie Unique Selling Propositions to Unique Societal Appeals.

What We Do

We believe that advertising can be used as a force for good.

Behavior Change

We can turn bad behaviors – which are often encouraged by advertising – into good behaviors that help people live better, healthier lives.

Messaging

We can overtake messages that promote less-than-good products and harmful, but profitable, behaviors with real facts and human insight.

Doing Good

Careful orchestration of digital, social, experiential, influencers and storytelling inspires positive behaviors, grows good brands and changes communities.

Awards


MarCom Award - Platinum, Web Marketing Video

Jonathan Louis, Design Lab

MarCom Award - Video/Film: Government

LA County Department of Public Health, Meth Free LA

MarCom Award - Platinum, Video/Film: Government

California Department of Public Health, Valley Fever

Healthcare Advertising Awards - TV Advertising Series

First 5 California

Healthcare Advertising Awards - Outdoor

LA County Department of Public Health, Anti-Vaping

Healthcare Advertising Awards - TV Advertising Series

California Department of Public Health, Senior Opioid

American Advertising Awards, Los Angeles - Social Media Campaign

Hyundai Motor Company, Winter Tire Promotion

American Advertising Awards, Los Angeles - CSR Film

LA County Department of Public Health, Manage Opioid Addiction

Best and Brightest Companies to Work For

Fraser Communications

Internet Advertising Competition - Best Government Online video

LA County Department of Public Health, Anti-Teen Marijuana

MarCom Awards - Platinum, Website Redesign

Jonathan Louis

MarCom Awards - Marketing/Promotion Holiday

East West Bank, Year of the Dog

MarCom Awards - Audio/Radio PSA

H204LA, Know the Future of Water

MarCom Awards - Television PSA

First 5 California, Smarter Birds

American Advertising Awards - PSA Integrated Campaign

LA County Department of Mental Health

Summit Creative Awards - Government Website

Los Angeles County Department of Public Health, Choose Health LA

Summit Creative Awards - PSA

Los Angeles County Department of Public Health, Choose Health LA

Summit Creative Awards - Video

Lexus, Global Video

LA Business Journal, Top Women Owned Businesses

Fraser Communications

AWWA Public Communications Achievement Award

The Metropolitan Water District of Southern California

SCBA Outstanding Achievement in Radio Advertising

Best Use of Radio’s Digital Assets – First 5 California

Evaluation from Secretary Hillary Clinton’s “Too Small to Fail” initiative

Evaluation from Secretary Hillary Clinton’s “Too Small to Fail” initiative

Internet Advertising Competition - Best Travel Rich Media Ad

Rideshare Thursday

Internet Advertising Competition - Best Energy Integrated Ad Campaign

Southern California Gas Company

Internet Advertising Competition - Best Environmental Rich Media Ad

Southern California Gas Company

Advocacy Campaign of the Year by PRNews

PRNews Agency “A” List Award

Public Education Campaign of the Year by Public Relations Society of America

Los Angeles Chapter, PRSA-LA PRism Award – First 5 California

HPRMA - Gold, Outdoor Campaign

Saint John’s Health Center

HPRMA - Silver, Radio

Saint John’s Health Center

Internet Advertising Competition, Best Energy Online Ad

SoCalGas

Internet Advertising Competition, Best Advertising Email Message

United Way Home For Good

Internet Advertising Competition - Best Government Rich Media Online Campaign

First 5 California

thinkLA, Agency of the Year – Digital Media

Fraser Communications

Research Acknowledgements


We are pleased that many of our campaigns have been cited in research papers and presentations, including:

CPUC Meeting on Advertising and Marketing

CDUC

Utilizing New Media in Advertising

Aspatore Books

CDC Conference

Chicago

Let's Do Some Good

Everybody needs to do some good. Let's do it together. We promise, you will feel better.

Contact Us