Meet the Change Agents
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Mentoring young women. Investing in start-ups. Surfing and swimming. Cycling. Wine.
It’s unusual for a PhD psychologist to run an ad agency, but Renee was convinced that advertising communications could be a powerful force for positive behavioral change – individually and societally – and so Renee started Fraser in 1998. Her goal was to create a boutique agency where senior talent tackled tough client and social issues armed with the psychological insights gleaned from actionable research.
With 3 grown daughters, Renee is committed to helping women achieve leadership roles through philanthropy, and is active with 2020 Women on Boards, NAWBO (National Association of Women Business Owners) and Pathways, a program focused on accelerating women of color to board seats. Renee taught research and evaluation and guest lectures at USC Annenberg and at USC Marshall School of Business.
Rams. Dodgers. Halloween. Vhils. Bruce Springsteen.
A true Gemini, NJ born, and bred, degree in Advertising and Design. Ilene loves street art, managing projects, detailed excel spreadsheets and tracking highly complicated Client budgets (simplified with pretty colors schemes. Did we say she has a strong sense of design?) She helped launch Infiniti at Grey Advertising and learned accounting and budget management from the worldwide CFO. She took all that experience and found a home at Fraser Communications, where she’s been for the past 15 years.
Her Kid. Road trips. Seafood. Historical fiction. Visual arts.
Twenty-eight years the media maven. Hands in everything from hotels, jets, entertainment, food for cats, tuna, bread, burgers, pancakes, and banking and lottery for humans. She went onto public education campaigns and dabbled in the newspaper/magazine business, until landing at Fraser in 2013, where she ensures the paid media is strategic and integrated across channels on all accounts.
Shoes (over 350 pairs). Disneyland. Dog. Tacos. Lakers.
Born and raised in Southern California, Jaime joins the Fraser team with over 15 years of public relations experience. Jaime has worked with brands across various industries including tech, CPG, and healthcare. Most recently, he served as Senior Manager of Public Relations and Social Media for Health Net, one of California’s longest serving and experienced Medi-Cal partners. In his spare time, Jaime enjoys spending time with his family, playing with his dog, Cash, and of course, cheering on the Lakers!
Spontaneous trips. Exploring outdoors. Theater. Friends and family. Her pug.
Samantha is a Digital Marketing Representative skilled in creating social media and blog content for clients’ websites to optimize their SEO, increase their overall online presence, and improve their reputation. She spent the fall of 2021 completing her 200-hour RYT course and is now fully registered as a yoga instructor, which will come in handy for the hardworking crew at Fraser. She also spends a lot of her time working in theater and is currently directing a play at Rio Hondo College this spring.
Food (cooking & eating). All things Detroit. My children. Exploring the earth. Family.
Kerry was born and raised in Detroit, MI. He grew up watching loads of television and marveled at the commercials as much as the comedies, dramas and thrillers he loved. Kerry took that passion to Michigan State University and studied Advertising. In 2011, Kerry and his children moved "out west" to advance his career and enjoy some California sun. He has both agency-side and client-side experience. At home, he loves to experiment with different recipes in the kitchen or on the grille while watching his favorite Detroit sports teams.
Coffee. Reality shows. Cross stitching. Coconut. Fries.
Fraser content creator Bushra graduated from CSUN with a BA in art majoring in multimedia production and minoring in interactive marketing. She’s an inventive self-starter, specializing in creating and managing content for digital marketing purposes. Bushra works across different mediums and platforms but what is top of mind to her is compelling digital storytelling. She has her own podcast that has maintained its spot on the top 5 comedy shows list on Apple Podcasts (Saudi Arabis region) for 3 months running.
The creative process. Cold pizza. '80s movies. The LA Rams. My mom.
Born and raised in The City of Angels, and a proud graduate of UCLA (Go Bruins!), Dave is a nurturing creative leader and passionate wordsmith who never met a pun he didn’t like. Dubbed “the king of the pitch deck” by his peers, he has led breakthrough advertising campaigns for Microsoft, Disney and Toyota. In his spare time, Dave moonlights as a novelist, a fantasy football fanatic and a fairly decent golfer.
Yoga retreats. Dogs. Coffee. Gossip magazines. Workout clothes.
Jenn is a focal point at Fraser. She guards the intersection of assignments, the assigned, budgets and timelines. She has extensive knowledge in production, post-production, and has implemented several integrated, multi-media campaigns for Energizer, Dole Packaged Foods, Infiniti, Kaiser Permanente, LA County & California State Departments of Public Health and First 5 California. She directs all personal inquiries to her dog, Einstein.
Coffee. Books. Paddleboarding. Sharks. Ballet.
Christina is a Seattle native (where it doesn't rain as much as they say) and has over a decade of experience working on behavior-change and risk communications. She has a Masters of Public Health from The George Washington University and credentials from the Harvard Program on Refugee Trauma and the UN GenderPro Alliance. Christina has worked on multiple global health campaigns, including for the 2014 Ebola breakout in Sierra Leone, Zika Virus in 2015, and COVID-19 since December of 2020. Her passion is using data to influence policy and she has worked on five pieces of U.S. legislation, including the International Violence Against Women Act and the Girls Count Act.
The open road. A great jam. Desert sunsets. Unbridled creativity. Sushi.
Born and raised in San Francisco during the psychedelic 60s, Joe escaped to Southern California with 90% of his brain intact and graduated from Art Center College of Design before rising through the ranks of several major L.A. ad agencies. Along the way, Joe has worked with some amazing teams, creating award-winning work for a plethora of clients such as Jaguar, DIRECTV, HBO, Playstation, Honda, AT&T, California State Lottery, Blue Cross and Tourism Australia.
Pilates. Mezcal. Traveling. Cooking. Documentaries.
Having grown up in the dot com era, Monique became passionate about social media and the connectivity it offered. This passion fueled both her education and a career, where she has worked in public relations for a variety of industries across Los Angeles. Her specialties include content strategy and creation, and project and influencer management. Monique’s passion for working for a good cause and flair for social media is what brought her to Fraser.
My miraculous son & husband. Cake pops. My first child – Merlin. International adventures. Chilled-out family movie days.
Nancy lived life backwards compared to most. She worked as an Account Planning Director at BBDO and TBWA\Chiat\Day on Apple, Energizer, and Infiniti. In her 40s, she earned an MA in Spiritual Psychology, met & married a Brit, and had what she calls a 'miracle child' at age 50. So it's no surprise that when it comes to discovering the richest, deepest consumer & brand insights possible, she turns things backwards, sideways, and inside out – and she doesn't stop until she uncovers true insights that will move a company's business forward.
Bike riding. Swimming. Triathlons. All things outdoors. Borussia Dortmund Football Fan Club founding member.
Born in Dortmund, Germany, Marion started her career at a global music publishing company after earning an MBA from The University of Applied Sciences Dortmund, Germany, and Amsterdam School of Economics in International Management. As our controller, she’s responsible for the financials and heads up HR operations. Her career sprints across more than 18 years of financial management, business leadership, and technology integration. She has won over 100 medals in marathons and triathlons. So don’t mess with her.
Concerts. Personal styling. Worldly travels. Long drives. My plant babies.
Petra has a degree in Business Administration, has worked brick and mortar and start-ups, and has helped Executives do their jobs better for almost two decades. Her tech savvy skills, combined with an advanced ability to focus on problem-solution and task completion, make her an organizational dynamo. She is, essentially, our MacGyver.
Doodle. Read. Beach bumming. Sunlight. Soccer mom.
Gabriela is a Venezuelan born, Miami raised solution-driven artist with a skillful eye and dynamic style. She strives to create memorable visual communications that grow brands’ reach. She has worked alongside brands like Lady Gaga, United Health, Breckenridge Grand Vacations, and Interval International, among others, and is fully bilingual. When not at work, you will find her doodling away new ideas, reading a book, or running races with friends.
My hubby & two little girls. A strong cup of Peet’s coffee. A good Sauv Blanc. Ocean breezes. Palm Springs weekends.
With more than 17 years of marketing and advertising experience – from consumer brands to public service agencies – Melissa’s expertise focuses on developing effective communications through smart social media strategy, planning, writing, and content development. She has a solid foundation, as she was responsible for Honda Automobile’s first foray into social media, where she strategized and led the brand’s debut into the social space, including the launch of Honda’s very first mobile app. Melissa’s work also includes tailoring and activating social media influencer programs and partnerships – involving prevalent personalities like HGTV’s Orlando Soria, renowned author and designer Justina Blakeney of The Jungalow, Daily Bumps, The Eh Bees, and more – that results in strong engagement for Fraser’s clients.
Meditation. Yoga. Hiking. Artificial Intelligence. Dogs.
Kevin’s love for marketing comes from his appreciation fostering authentic human connections. He comes to the Fraser team with over 5 years’ experience in digital marketing specializing in paid search, paid social, growth marketing and data analytics. Kevin’s thirst for knowledge and goal-oriented thinking makes him a team player who’s always looking for ways to deliver value in his advertising. On his down time, you can catch Kevin either meditating, practicing yoga, hiking somewhere in Colorado or petting random dogs.
Sports. Travel. Beach. Laughter with loved ones. The joy of music and pasta.
Sheyla’s passion is in Entertainment, Sports, Fashion, Technology, and Lifestyle brands, and manages our experiential marketing campaigns, events, partnerships and endorsements, brand activations and integrations. Sheyla has experience leading influencer & marketing campaigns with Television & film production studios, professional sports teams and players, digital content creators, celebrities, influencers, and brands. She is a big Lakers fan and led the PR & marketing strategies for a Lakers player during his championship years. Sheyla speaks English, Spanish, and Italian and finds it helpful when working with multi-lingual clients and brands.
My dog, Jack. Snow. Hiking. Travel. Chocolate.
Born and raised in Germany, where she worked as an accounting manager for an international corporation, Steph later got her degree as certified accountant. In 2008, she met her now husband during her travel in Cambodia. Since flying over the big pond for date nights was getting too expensive, she moved to the U.S. a year later. Once here, she went right back into accounting in the music industry – numbers and music, what else could you ask for? Later she started her own accounting business and managed the books for diverse companies, which ultimately led her to join the team at Fraser Communications. In her spare time, you'll find her outdoors in her veggie garden, chatting with her chickens, or on the trails with her best companion, Jack, by her side.
Friends & family. New music Fridays on Spotify. A good book. Friends' dogs. Peanut butter.
Pat is a Midwest native who has worked at large, medium, and small agencies in New York, Chicago, and LA. He has experience working across different categories including tech, consumer goods, and fast food. When he’s not working, Pat enjoys reading, seeing new movies, cooking, running, and traveling.
Hiking. Pasta. Traveling. Thrifting. YouTube.
Josette is a recent graduate from California State Long Beach where she majored in Business Administration with an emphasis in Marketing. She’s been intrigued with consumer behavior since high school, and took that interest into her post grad life by learning all she could about digital marketing by joining the non-profit organization COOP: Careers as a Digital Marketing Apprentice. Here she learned paid search, paid social, media planning, SEO, and Google Analytics. As she moves forward with Fraser, she hopes to keep learning, growing, and creating ever-lasting memories and tackle what life throws her way.
Pad Thai. White Cheddar Popcorn. Schitt's Creek. Kacey Musgraves. Long road trips and blasting music in the car.
Erin has served as the lead digital media planner for four years, overseeing the placement and execution for all agency accounts. She has hands-on experience across direct marketing, social marketing and awareness campaigns, and works closely managing media and platforms. Her ongoing campaign monitoring and vendor communication allow for real-time optimization. Erin regularly attends webinars, conferences, and industry forums on social and digital media. When we ask her, “What’s new?” she usually knows.
Cooking and eating. Hot sauce. SoFi Stadium. Travel. Going to the beach.
Kayla hails from Honolulu and studied public health at the Keck School of Medicine at USC. After completing her masters, she joined the Coro Fellowship in Public Affairs where she gained experience in areas including government, public relations, communications, and corporate social responsibility. Kayla served as Assistant Deputy for Communications and Legislation for the Second District at the Los Angeles County Board of Supervisors and serves as a member of the Keck School of Medicine of USC’s Population and Public Health Sciences Alumni Council and supports Coro Southern California in a volunteer capacity.
Dogs. Traveling. Running. Disneyland. Tacos. Concerts.
Michelle grew up on the border with Mexico, where she had the opportunity to live and learn about both cultures. She's been passionate about advertising since she was a kid, then studied marketing as an adult to enter the advertising world. After college, Michelle worked for several well-known agencies in Mexico City for more than 5 years. In addition, she knows her way around creative programs, marketing campaigns, TV and radio production, and social media strategy.
Cinders is the agency cat. She’s a calming force and reminder that little things in life matter a lot. And, according to Renee, she keeps her in her place! But it should be noted that Cinders does occasionally challenge the Fraser staff with timely and mischievous games of Hide and Seek, launching agency search squads to find her by the end of the workday.