Meet the Change Agents
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Mentoring young women. Investing in start-ups. Surfing and swimming. Cycling. Wine.
It’s unusual for a PhD psychologist to run an ad agency, but Renee was convinced that advertising communications could be a powerful force for positive behavioral change – individually and societally – and so Renee started Fraser in 1998. Her goal was to create a boutique agency where senior talent tackled tough client and social issues armed with the psychological insights gleaned from actionable research.
With 3 grown daughters, Renee is committed to helping women achieve leadership roles through philanthropy, and is active with 2020 Women on Boards, NAWBO (National Association of Women Business Owners) and Pathways, a program focused on accelerating women of color to board seats. Renee taught research and evaluation and guest lectures at USC Annenberg and at USC Marshall School of Business.
Rams. Dodgers. Halloween. Vhils. Bruce Springsteen.
A true Gemini, NJ born, and bred, degree in Advertising and Design. Ilene loves street art, managing projects, detailed excel spreadsheets and tracking highly complicated Client budgets (simplified with pretty colors schemes. Did we say she has a strong sense of design?) She helped launch Infiniti at Grey Advertising and learned accounting and budget management from the worldwide CFO. She took all that experience and found a home at Fraser Communications, where she’s been for the past 15 years.
Her Kid. Road trips. Seafood. Historical fiction. Visual arts.
Twenty-eight years the media maven. Hands in everything from hotels, jets, entertainment, food for cats, tuna, bread, burgers, pancakes, and banking and lottery for humans. She went onto public education campaigns and dabbled in the newspaper/magazine business, until landing at Fraser in 2013, where she ensures the paid media is strategic and integrated across channels on all accounts.
Shoes (over 350 pairs). Disneyland. Dog. Tacos. Lakers.
Born and raised in Southern California, Jaime joins the Fraser team with over 15 years of public relations experience. Jaime has worked with brands across various industries including tech, CPG, and healthcare. Most recently, he served as Senior Manager of Public Relations and Social Media for Health Net, one of California’s longest serving and experienced Medi-Cal partners. In his spare time, Jaime enjoys spending time with his family, playing with his dog, Cash, and of course, cheering on the Lakers!
Spontaneous trips. Exploring outdoors. Theater. Friends and family. Her pug.
Samantha is a Digital Marketing Representative skilled in creating social media and blog content for clients’ websites to optimize their SEO, increase their overall online presence, and improve their reputation. She spent the fall of 2021 completing her 200-hour RYT course and is now fully registered as a yoga instructor, which will come in handy for the hardworking crew at Fraser. She also spends a lot of her time working in theater and is currently directing a play at Rio Hondo College this spring.
Food (cooking & eating). All things Detroit. My children. Exploring the earth. Family.
Kerry was born and raised in Detroit, MI. He grew up watching loads of television and marveled at the commercials as much as the comedies, dramas and thrillers he loved. Kerry took that passion to Michigan State University and studied Advertising. In 2011, Kerry and his children moved "out west" to advance his career and enjoy some California sun. He has both agency-side and client-side experience. At home, he loves to experiment with different recipes in the kitchen or on the grille while watching his favorite Detroit sports teams.
Coffee. Reality shows. Cross stitching. Coconut. Fries.
Fraser content creator Bushra graduated from CSUN with a BA in art majoring in multimedia production and minoring in interactive marketing. She’s an inventive self-starter, specializing in creating and managing content for digital marketing purposes. Bushra works across different mediums and platforms but what is top of mind to her is compelling digital storytelling. She has her own podcast that has maintained its spot on the top 5 comedy shows list on Apple Podcasts (Saudi Arabis region) for 3 months running.
The creative process. Cold pizza. '80s movies. The LA Rams. My mom.
Born and raised in The City of Angels, and a proud graduate of UCLA (Go Bruins!), Dave is a nurturing creative leader and passionate wordsmith who never met a pun he didn’t like. Dubbed “the king of the pitch deck” by his peers, he has led breakthrough advertising campaigns for Microsoft, Disney and Toyota. In his spare time, Dave moonlights as a novelist, a fantasy football fanatic and a fairly decent golfer.
Yoga retreats. Dogs. Coffee. Gossip magazines. Workout clothes.
Jenn is a focal point at Fraser. She guards the intersection of assignments, the assigned, budgets and timelines. She has extensive knowledge in production, post-production, and has implemented several integrated, multi-media campaigns for Energizer, Dole Packaged Foods, Infiniti, Kaiser Permanente, LA County & California State Departments of Public Health and First 5 California. She directs all personal inquiries to her dog, Einstein.
Dogs. Peanut butter. Cross country running. Volunteering. Watercolor painting.
Elizabeth is a Texan native and proudly from an Air Force family. She is driven by design that has purpose, is functional, yet emotionally rich. She brings energy and creativity to a collaborative environment aimed at making proactive experiences. She has had the privilege to work with companies such as FOX Entertainment, Target, Hello Kitty and The Jane Goodall Institute. When she is not designing, you will find her watercolor painting, running by the beach, or volunteering with her church.
Pilates. Mezcal. Traveling. Cooking. Documentaries.
Having grown up in the dot com era, Monique became passionate about social media and the connectivity it offered. This passion fueled both her education and a career, where she has worked in public relations for a variety of industries across Los Angeles. Her specialties include content strategy and creation, and project and influencer management. Monique’s passion for working for a good cause and flair for social media is what brought her to Fraser.
Bike riding. Swimming. Triathlons. All things outdoors. Borussia Dortmund Football Fan Club founding member.
Born in Dortmund, Germany, Marion started her career at a global music publishing company after earning an MBA from The University of Applied Sciences Dortmund, Germany, and Amsterdam School of Economics in International Management. As our controller, she’s responsible for the financials and heads up HR operations. Her career sprints across more than 18 years of financial management, business leadership, and technology integration. She has won over 100 medals in marathons and triathlons. So don’t mess with her.
New York. Montana. Paris. Camping Fiji Rugby Sevens.
Amitesh is an island of calm when facing the calamity of fiscal spread sheets. He’s been with Fraser 8 years, and has worked on state and county accounts for a grand total of 17, so he knows how to responsibly manage government accounts, and how to effectively nag the staff about getting their time sheets in on time. His favorite quote is from the legendary Art Linkletter, “Things turn out best for the people who make the best out of the way things turn out.” And who is going to argue with Art Linkletter?
Concerts. Personal styling. Worldly travels. Long drives. My plant babies.
Petra has a degree in Business Administration, has worked brick and mortar and start-ups, and has helped Executives do their jobs better for almost two decades. Her tech savvy skills, combined with an advanced ability to focus on problem-solution and task completion, make her an organizational dynamo. She is, essentially, our MacGyver.
Doodle. Read. Beach bumming. Sunlight. Soccer mom.
Gabriela is a Venezuelan born, Miami raised solution-driven artist with a skillful eye and dynamic style. She strives to create memorable visual communications that grow brands’ reach. She has worked alongside brands like Lady Gaga, United Health, Breckenridge Grand Vacations, and Interval International, among others, and is fully bilingual. When not at work, you will find her doodling away new ideas, reading a book, or running races with friends.
My hubby & two little girls. A strong cup of Peet’s coffee. A good Sauv Blanc. Ocean breezes. Palm Springs weekends.
With more than 17 years of marketing and advertising experience – from consumer brands to public service agencies – Melissa’s expertise focuses on developing effective communications through smart social media strategy, planning, writing, and content development. She has a solid foundation, as she was responsible for Honda Automobile’s first foray into social media, where she strategized and led the brand’s debut into the social space, including the launch of Honda’s very first mobile app. Melissa’s work also includes tailoring and activating social media influencer programs and partnerships – involving prevalent personalities like HGTV’s Orlando Soria, renowned author and designer Justina Blakeney of The Jungalow, Daily Bumps, The Eh Bees, and more – that results in strong engagement for Fraser’s clients.
Food. True crime. Traveling. Listening to music. My friends & family.
Nyenye moved from Toronto to Los Angeles in February 2020 (just in time for the pandemic!) and comes from a digital agency called Critical Mass. She has global marketing and agency experience having spent the last few years working in media, creative, and shopper marketing agencies in the US, UK, and Canada. She looks forward to bringing her years of account services experience to Fraser Communications and to do meaningful work with LADPH. She fills her free time with culinary adventurism, beach leisure, true-crime podcast listening, traveling and festival experiencing.
Meditation. Yoga. Hiking. Artificial Intelligence. Dogs.
Kevin’s love for marketing comes from his appreciation fostering authentic human connections. He comes to the Fraser team with over 5 years’ experience in digital marketing specializing in paid search, paid social, growth marketing and data analytics. Kevin’s thirst for knowledge and goal-oriented thinking makes him a team player who’s always looking for ways to deliver value in his advertising. On his down time, you can catch Kevin either meditating, practicing yoga, hiking somewhere in Colorado or petting random dogs.
Sports. Travel. Beach. Laughter with loved ones. The joy of music and pasta.
Sheyla’s passion is in Entertainment, Sports, Fashion, Technology, and Lifestyle brands, and manages our experiential marketing campaigns, events, partnerships and endorsements, brand activations and integrations. Sheyla has experience leading influencer & marketing campaigns with Television & film production studios, professional sports teams and players, digital content creators, celebrities, influencers, and brands. She is a big Lakers fan and led the PR & marketing strategies for a Lakers player during his championship years. Sheyla speaks English, Spanish, and Italian and finds it helpful when working with multi-lingual clients and brands.
Hiking. Pasta. Traveling. Thrifting. YouTube.
Josette is a recent graduate from California State Long Beach where she majored in Business Administration with an emphasis in Marketing. She’s been intrigued with consumer behavior since high school, and took that interest into her post grad life by learning all she could about digital marketing by joining the non-profit organization COOP: Careers as a Digital Marketing Apprentice. Here she learned paid search, paid social, media planning, SEO, and Google Analytics. As she moves forward with Fraser, she hopes to keep learning, growing, and creating ever-lasting memories and tackle what life throws her way.
Pad Thai. White Cheddar Popcorn. Schitt's Creek. Kacey Musgraves. Long road trips and blasting music in the car.
Erin has served as the lead digital media planner for four years, overseeing the placement and execution for all agency accounts. She has hands-on experience across direct marketing, social marketing and awareness campaigns, and works closely managing media and platforms. Her ongoing campaign monitoring and vendor communication allow for real-time optimization. Erin regularly attends webinars, conferences, and industry forums on social and digital media. When we ask her, “What’s new?” she usually knows.
Cooking and eating. Hot sauce. SoFi Stadium. Travel. Going to the beach.
Kayla hails from Honolulu and studied public health at the Keck School of Medicine at USC. After completing her masters, she joined the Coro Fellowship in Public Affairs where she gained experience in areas including government, public relations, communications, and corporate social responsibility. Kayla served as Assistant Deputy for Communications and Legislation for the Second District at the Los Angeles County Board of Supervisors and serves as a member of the Keck School of Medicine of USC’s Population and Public Health Sciences Alumni Council and supports Coro Southern California in a volunteer capacity.
Dogs. Traveling. Running. Disneyland. Tacos. Concerts.
Michelle grew up on the border with Mexico, where she had the opportunity to live and learn about both cultures. She's been passionate about advertising since she was a kid, then studied marketing as an adult to enter the advertising world. After college, Michelle worked for several well-known agencies in Mexico City for more than 5 years. In addition, she knows her way around creative programs, marketing campaigns, TV and radio production, and social media strategy.
David Bowie. Darkwave. Green Bay Packers. Trivia night at bars. Beach flag football.
A Wisconsin boy, he lives in Koreatown, loves movies, concerts, and classic rock. He has a BBA from New Mexico State University (Wisconsin winters were to be avoided at all costs) and spent 6 years on billings and budgets at both Chiat Day and Deutsch before coming to Fraser. His career in advertising taught him that finance can be fun, though we are at a loss to explain how. But he loves the personalities in this business, and is known to be the life of the party, once we get back to having them.
Cinders is the agency cat. She’s a calming force and reminder that little things in life matter a lot. And, according to Renee, she keeps her in her place! But it should be noted that Cinders does occasionally challenge the Fraser staff with timely and mischievous games of Hide and Seek, launching agency search squads to find her by the end of the workday.