Meet the Change Agents
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Mentoring young women. Investing in start-ups. Surfing and swimming. Cycling. Wine.
It’s unusual for a PhD psychologist to run an ad agency, but Renee was convinced that advertising communications could be a powerful force for positive behavioral change – individually and societally – and so Renee started Fraser in 1998. Her goal was to create a boutique agency where senior talent tackled tough client and social issues armed with the psychological insights gleaned from actionable research.
With 3 grown daughters, Renee is committed to helping women achieve leadership roles through philanthropy, and is active with 2020 Women on Boards, NAWBO (National Association of Women Business Owners) and Pathways, a program focused on accelerating women of color to board seats. Renee taught research and evaluation and guest lectures at USC Annenberg and at USC Marshall School of Business.
Rams. Dodgers. Halloween. Vhils. Bruce Springsteen.
A true Gemini, NJ born, and bred, degree in Advertising and Design. Ilene loves street art, managing projects, detailed excel spreadsheets and tracking highly complicated Client budgets (simplified with pretty colors schemes. Did we say she has a strong sense of design?) She helped launch Infiniti at Grey Advertising and learned accounting and budget management from the worldwide CFO. She took all that experience and found a home at Fraser Communications, where she’s been for the past 15 years.
Shawshank Redemption. Peaky Blinders. Nabokov. Martin Amis. Corn bread.
Bruce started his career in NYC working on clients like Pepsi, Coke, Amex, Visa, Dodge, Miller Beer, Apple and more, working for Hall of Fame Creative Directors Bill Backer, and Phil Dusenbery, and with some of the world’s greatest copywriters, art directors, and directors in the business. When he decided to chuck the cold east for the warm west, he worked on Suzuki, Jack in the Box, Taco Bell, SunAmerica, CA Anti-Tobacco, and more. He was North American Creative Director and a founding partner in Spark44, responsible for the resurrection of the Jaguar brand. He’s written two novels, countless screenplays (currently four in option, seeking money), and has won all the bigger, heavier awards.
Her Kid. Road trips. Seafood. Historical fiction. Visual arts.
Twenty-eight years the media maven. Hands in everything from hotels, jets, entertainment, food for cats, tuna, bread, burgers, pancakes, and banking and lottery for humans. She went onto public education campaigns and dabbled in the newspaper/magazine business, until landing at Fraser in 2013, where she ensures the paid media is strategic and integrated across channels on all accounts.
Coffee. Reality shows. Cross stitching. Coconut. Fries.
Fraser content creator Bushra graduated from CSUN with a BA in art majoring in multimedia production and minoring in interactive marketing. She’s an inventive self-starter, specializing in creating and managing content for digital marketing purposes. Bushra works across different mediums and platforms but what is top of mind to her is compelling digital storytelling. She has her own podcast that has maintained its spot on the top 5 comedy shows list on Apple Podcasts (Saudi Arabis region) for 3 months running.
TV watching. Pilates. Dodgers baseball. Charity work. Family.
An early memory is of watching TV, and when her mother told her to shut it off and get back to her homework, she replied, “This is my homework. I’m studying commercials.” Even then, she knew. Mollie handles accounts in an account exec capacity but her passion is the sure hand she brings to Experiential. Mollie knows that as rewarding as a successful event program can be, it’s fraught with the unknown, and nothing unsettles her applecart, which is why we call her, The Unsinkable Mollie Bauer.
Yoga retreats. Dogs. Coffee. Gossip magazines. Workout clothes.
Jenn is a focal point at Fraser. She guards the intersection of assignments, the assigned, budgets and timelines. She has extensive knowledge in production, post-production, and has implemented several integrated, multi-media campaigns for Energizer, Dole Packaged Foods, Infiniti, Kaiser Permanente, LA County & California State Departments of Public Health and First 5 California. She directs all personal inquiries to her dog, Einstein.
Reading. Cooking. British Comedies. Yakuza Movies. Man Man.
Ben’s been in marketing and communications for over 15 years and has been making ice cream at home for 5. He began his career developing the Army’s 3 Effie winning recruiting campaign (nobody wins 3!!!). At Fraser, he’s immersed in doing the good work of running both County and State communications, and providing interesting new ice cream flavor formulations for agency birthday parties (though his chicken liver flavor was a failure to everyone but Emily Levant). He might be one of the most well-read people on the planet.
Bike riding. Swimming. Triathlons. All things outdoors. Borussia Dortmund Football Fan Club founding member.
Born in Dortmund, Germany, Marion started her career at a global music publishing company after earning an MBA from The University of Applied Sciences Dortmund, Germany, and Amsterdam School of Economics in International Management. As our controller, she’s responsible for the financials and heads up HR operations. Her career sprints across more than 18 years of financial management, business leadership, and technology integration. She has won over 100 medals in marathons and triathlons. So don’t mess with her.
My wife and son. Basketball. Launching new business ideas that solve problems. Pizza. Mind numbing TV shows.
Rock brings 20 years of offline, digital, and media marketing experience. He is the former CEO of Onvi Media, VP at RAPP, and has run multiple digital agencies throughout his career. He also serves as an Advisor for AI tech startups. Rock opened his first digital agency at 23 (1999.) and just finished co-writing his first TV show. He is also a co-founder of a save the world nonprofit, thelab.earth. Rock grew up a basketball player – he’s very tall – here in the LA area, where he currently lives.
Harlan Coben. Crime Novels. Dire Straits. John Mayer. Lady Gaga.
Jiya won the best reader award in 2nd grade, and her first paycheck was at age 12, when she published a story about poverty in a national newspaper. She got a journalism degree in Mumbai, then pursued her Masters in Communication Management at USC Annenberg. She has always been focused on social issues, and is passionate about helping those in arts and communications navigate the complexities of immigration and job hunting. She speaks 3 languages, has lived in 3 different countries before age 21, and uses 3 different coffee machines for different types of coffees.
Kauai. Tuxedo Cats. RuPaul’s Drag Race. Queso. Handbags.
Beth doubles as Account Director and the Director of Research. Her background and passion is public health, so she’s perfect for us. She led New York’s City’s internationally renowned anti-tobacco communications efforts, and her ads have been shown across the United States and have been adapted for use in 14 other countries. She’s worked on projects for the CDC, the FDA, Bloomberg Philanthropies, the World Lung Foundation, the Truth Initiative, the Public Good Projects, and gosh this list goes on and on, all leading to the fact that she REALLY knows her stuff. A relatively recent LA transplant from NYC, she’s still looking for the perfect slice of pizza.
New York. Montana. Paris. Camping Fiji Rugby Sevens.
Amitesh is an island of calm when facing the calamity of fiscal spread sheets. He’s been with Fraser 8 years, and has worked on state and county accounts for a grand total of 17, so he knows how to responsibly manage government accounts, and how to effectively nag the staff about getting their time sheets in on time. His favorite quote is from the legendary Art Linkletter, “Things turn out best for the people who make the best out of the way things turn out.” And who is going to argue with Art Linkletter?
Good coffee. Jokes that land. Complicated baking projects. Places where I don't speak the language. Dog bellies.
Keren Landman is a physician, epidemiologist, and freelance journalist who can make almost anybody care about health equity. She is trained in internal medicine, pediatrics, and infectious diseases and served as a disease detective at the U.S. Centers for Disease Control and Prevention. As a researcher and medical epidemiologist, she has focused on the prevention and treatment of HIV and malaria in resource-poor countries. In her free time, she cooks, travels, writes, reads, works cryptic puzzles, and sings loudly while playing her guitar.
Concerts. Personal styling. Worldly travels. Long drives. My plant babies.
Petra has a degree in Business Administration, has worked brick and mortar and start-ups, and has helped Executives do their jobs better for almost two decades. Her tech savvy skills, combined with an advanced ability to focus on problem-solution and task completion, make her an organizational dynamo. She is, essentially, our MacGyver.
Finding money on the ground. Her dog Duke. Jeopardy. The Grapes of Wrath. Chicken liver mousse.
With over a decade of advertising experience (unless you count starring in a McDonald’s commercial at age 5) Emily has crafted award-winning campaigns across the industry spectrum. She can always be counted on to bring a fresh voice to brands like Weight Watchers, Chase, Los Angeles Department of Public Health and First 5 California. She holds a degree in journalism from Indiana University and is a very proud Chicagoan, aunt, and dog mom. She does not believe in ketchup on hotdogs.
My hubby & two little girls. A strong cup of Peet’s coffee. A good Sauv Blanc. Ocean breezes. Palm Springs weekends.
With more than 17 years of marketing and advertising experience – from consumer brands to public service agencies – Melissa’s expertise focuses on developing effective communications through smart social media strategy, planning, writing, and content development. She has a solid foundation, as she was responsible for Honda Automobile’s first foray into social media, where she strategized and led the brand’s debut into the social space, including the launch of Honda’s very first mobile app. Melissa’s work also includes tailoring and activating social media influencer programs and partnerships – involving prevalent personalities like HGTV’s Orlando Soria, renowned author and designer Justina Blakeney of The Jungalow, Daily Bumps, The Eh Bees, and more – that results in strong engagement for Fraser’s clients.
Sports. Travel. Beach. Laughter with loved ones. The joy of music and pasta.
Sheyla’s passion is in Entertainment, Sports, Fashion, Technology, and Lifestyle brands, and manages our experiential marketing campaigns, events, partnerships and endorsements, brand activations and integrations. Sheyla has experience leading influencer & marketing campaigns with Television & film production studios, professional sports teams and players, digital content creators, celebrities, influencers, and brands. She is a big Lakers fan and led the PR & marketing strategies for a Lakers player during his championship years. Sheyla speaks English, Spanish, and Italian and finds it helpful when working with multi-lingual clients and brands.
Traveling. DIY crafts. Music festivals. Costume parties. Her nieces and nephews.
With a magical eye that creates designs that delight, Elana is a sponge for new influences, trends, art, sounds, fashion, interiors, and brings this aesthetic to Fraser’s branding projects. She’s a cultural sponge, and has been known to attend 6am rave parties BEFORE coming to work. Go figure. In another time, she would qualify as a Bohemian.
Sports. French Fries. Fleetwood Mac’s Rumours. Kurt Vonnegut. The Phantom of the Opera.
As a passionate advocate for social change, she’s worked in management roles for various Los Angeles organizations focused on community engagement, mental health, and early childhood education. She’s implemented effective outcome strategies and inclusive marketing initiatives. She’s proud to bring a different lens to the Fraser team and contribute to the great work that’s already being done. And she really wants to meet Stevie Nicks.
Hiking. Pasta. Traveling. Thrifting. YouTube.
Josette is a recent graduate from California State Long Beach where she majored in Business Administration with an emphasis in Marketing. She’s been intrigued with consumer behavior since high school, and took that interest into her post grad life by learning all she could about digital marketing by joining the non-profit organization COOP: Careers as a Digital Marketing Apprentice. Here she learned paid search, paid social, media planning, SEO, and Google Analytics. As she moves forward with Fraser, she hopes to keep learning, growing, and creating ever-lasting memories and tackle what life throws her way.
Pad Thai. White Cheddar Popcorn. Schitt's Creek. Kacey Musgraves. Long road trips and blasting music in the car.
Erin has served as the lead digital media planner for four years, overseeing the placement and execution for all agency accounts. She has hands-on experience across direct marketing, social marketing and awareness campaigns, and works closely managing media and platforms. Her ongoing campaign monitoring and vendor communication allow for real-time optimization. Erin regularly attends webinars, conferences, and industry forums on social and digital media. When we ask her, “What’s new?” she usually knows.
Project Runway. Chips & salsa. The Power of Now. London. Daughter, Madeline.
Sienna is a Renaissance enthusiast, having been an actor, an actor’s stand-in (opposite a cavalcade of stars) a professional chef, and a professional writer. She’s worked in tourism, hospitality and public affairs. With 12+ years in PR/Marketing, she has skills as a spokesperson and a storyteller.
One of her first jobs was at Disneyland, where a guiding philosophy was, “This could be the one-and-only time people would visit the Magic Kingdom, they might have saved money all year for this trip, and they don’t know the park as well as I do.” And so, creating happiness became her North Star as she helped navigate visitors from all over the world.
Dance. Food. Camping. Singing. Stopping conversations by unleashing a Pun.
Being a conflicted yet proud Truin (Bruin and Trojan), Danielle can see both sides of every scenario to help both clients and co-workers to better decision making. Her background is varied and as attractive to the CIA as it was to Fraser: Psychology and Cognitive Science, Master’s in Communication Management, and 10 years in corporate communications. Danielle is quick with a well-timed pun. Efforts to stop her have been futile.
David Bowie. Darkwave. Green Bay Packers. Trivia night at bars. Beach flag football.
A Wisconsin boy, he lives in Koreatown, loves movies, concerts, and classic rock. He has a BBA from New Mexico State University (Wisconsin winters were to be avoided at all costs) and spent 6 years on billings and budgets at both Chiat Day and Deutsch before coming to Fraser. His career in advertising taught him that finance can be fun, though we are at a loss to explain how. But he loves the personalities in this business, and is known to be the life of the party, once we get back to having them.
Cinders is the agency cat. She’s a calming force and reminder that little things in life matter a lot. And, according to Renee, she keeps her in her place! But it should be noted that Cinders does occasionally challenge the Fraser staff with timely and mischievous games of Hide and Seek, launching agency search squads to find her by the end of the workday.
Duke Levant perfected the art of the hard sell at only 6 months old by making a compelling case in the window of an animal shelter in Chicago. He finds storytelling inspiration everywhere, but especially in old Westerns. He loves the outdoors and can't resist red meat, and has been known to break up overly long meetings with a strategic release of gas.
Monty comes from a long line of curly-tailed, squish-faced, snorting pugs. Bred to be lapdogs of Chinese royalty, some say that the wrinkles in their foreheads can represent different Chinese symbols. We think they’re just wrinkles. Monty uses his innately sad eyes to perfect methods of persuasion. Monty’s Fav Fun fact: A group of pugs is called a grumble.