Fraser Communications

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How working remotely can be more than remotely satisfying.

This is our chance to transform work and make work life balance work better – on the employees’ terms! Part 2 of 2 on the concept of productivity in the 21st Century.

How working remotely can be more than remotely satisfying.
How will productivity be defined in a post COVID world?

Businesses hyped increased productivity with technology and remote workers, so why are so many people so miserable? Part 1 of 2 on the concept of productivity in the 21st Century.

How will productivity be defined in a post COVID world?
How to Use Psychology in Marketing and Advertising

Psychology can be a powerful tool in marketing and advertising. It's important to understand what makes people visit your website, what makes people come back, and how to tap into those motivations.

How to Use Psychology in Marketing and Advertising
What is Your Intent? Is there an Impact?

Intent is what brands want to do. Impact is the success of a business in terms of its marketing goals. Understanding these two aspects is an important step in being successful.

What is Your Intent? Is there an Impact?
Why It's Important to Have Strong Brand Values

Values are expressed by logos, slogans, and overall look and feel of a company. Serving as a compass, brand values not only create the face of a company, but let customers know who the company is and what they stand for.

Why It's Important to Have Strong Brand Values
A Website is Not Enough: How to Get Active and Stay Relevant on Social Media in 2021

The most important goal of social media is to connect authentically with audiences. This connection takes time and trust and is only possible by showing vulnerability and telling real stories that are timely and entertaining.

A Website is Not Enough: How to Get Active and Stay Relevant on Social Media in 2021
Marketing for 2021: Implementing Social Justice into Ad Campaigns

In recent years, social justice has been a hot topic in marketing and advertising. Fraser believes that in order for progressive ideals to become ingrained into our advertising practices, companies must implement a smart support strategy and create timely campaigns based on diversity and inclusivity.

Marketing for 2021: Implementing Social Justice into Ad Campaigns
Evolving Public Health Campaigns with Thoughtful Research

From addiction to COVID-19, Fraser has tackled the toughest public health topics of our time. Through the process of creating impactful campaigns, we know that evidence-based approaches are key. Here's how we tackled tobacco and meth in campaigns that resonated with audiences and evoked behavior change.

Evolving Public Health Campaigns with Thoughtful Research
The A, B, C and D's of Content Creation

The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.

The A, B, C and D's of Content Creation
How Hope Works

Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.

How Hope Works
The Invisible Americans

Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.

The Invisible Americans
Account Service Intern: Three Tips for Success at an Advertising Agency

As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.

Account Service Intern: Three Tips for Success at an Advertising Agency
Sharing Your Past & Showing Your Vulnerability

As a Boomer, I was raised to keep the details of my life to myself.

Sharing Your Past & Showing Your Vulnerability
A Piece of Advice from an Account Services Intern

For those who have watched The Office, do you remember the episode where the company hired three summer interns?

A Piece of Advice from an Account Services Intern
4 Reasons Why I Invest In Women Founders

After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.

4 Reasons Why I Invest In Women Founders
5 Best Practices For Digital Marketers Running PPC Campaigns

If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.

5 Best Practices For Digital Marketers Running PPC Campaigns

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Everybody needs to do some good. Let's do it together. We promise, you will feel better.

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