How AI can transform Public Health’s effort to reach underserved communities.
If you want to get ahead of the competition, having a strong social media strategy is essential to driving engagement.
Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams.
Learn more about how Fraser uses Influencers to build Personal Consumer Connections.
Mother's Day a special day to honor and celebrate the love and sacrifice of moms across the world.
Unlock the full potential of your team by leading with empathy and compassion. Find out how this approach can transform the workplace and benefit everyone involved.
If you’re not using short-form videos as part of your marketing efforts, you might want to start. Here’s how to get started.
As the popularity of podcast grows, more people are discovering content this way. Here’s how to get started.
Measuring the success of communications efforts can be tricky, read more to learn about the Fraser way.
If you ask us, Thanksgiving is one of the best holidays of the year. This year, our team shared what the are most thankful for are we approach the end of 2022.
Over the past year, Clean Power Alliance, the nation’s largest clean energy provide, has been working hard to help customers across the Southern CA gain access to clean power through the Power Share program.
If there’s one lesson we’ve learned over the past two years, it’s that it is no longer enough to merely include underserved communities among other various audiences in your marketing plan.
To celebrate National Hispanic Heritage Month fully underway, we have created a practical guide to celebrating the occasion through culturally relevant marketing campaigns.
Internships are an opportunity to experience and absorb as much as possible. Our most recent Graduate Intern, Lauren Hamme, shares insights and a few key takeaways from her time with us at Fraser.
Research is essential. As an agency that prides itself on continually creating effective, behavior-changing communications, we can’t stress enough how important it is to include research in your marketing plan.
This is our chance to transform work and make work life balance work better – on the employees’ terms! Part 2 of 2 on the concept of productivity in the 21st Century.
Businesses hyped increased productivity with technology and remote workers, so why are so many people so miserable? Part 1 of 2 on the concept of productivity in the 21st Century.
Psychology can be a powerful tool in marketing and advertising. It's important to understand what makes people visit your website, what makes people come back, and how to tap into those motivations.
Intent is what brands want to do. Impact is the success of a business in terms of its marketing goals. Understanding these two aspects is an important step in being successful.
Values are expressed by logos, slogans, and overall look and feel of a company. Serving as a compass, brand values not only create the face of a company, but let customers know who the company is and what they stand for.
The most important goal of social media is to connect authentically with audiences. This connection takes time and trust and is only possible by showing vulnerability and telling real stories that are timely and entertaining.
In recent years, social justice has been a hot topic in marketing and advertising. Fraser believes that in order for progressive ideals to become ingrained into our advertising practices, companies must implement a smart support strategy and create timely campaigns based on diversity and inclusivity.
From addiction to COVID-19, Fraser has tackled the toughest public health topics of our time. Through the process of creating impactful campaigns, we know that evidence-based approaches are key. Here's how we tackled tobacco and meth in campaigns that resonated with audiences and evoked behavior change.
The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.
Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.
Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.
As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.
As a Boomer, I was raised to keep the details of my life to myself.
For those who have watched The Office, do you remember the episode where the company hired three summer interns?
After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.
If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.
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