The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.
Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.
Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.
As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.
As a Boomer, I was raised to keep the details of my life to myself.
For those who have watched The Office, do you remember the episode where the company hired three summer interns?
After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.
If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.