Psychology can be a powerful tool in marketing and advertising. It's important to understand what makes people visit your website, what makes people come back, and how to tap into those motivations.
Intent is what brands want to do. Impact is the success of a business in terms of its marketing goals. Understanding these two aspects is an important step in being successful.
Values are expressed by logos, slogans, and overall look and feel of a company. Serving as a compass, brand values not only create the face of a company, but let customers know who the company is and what they stand for.
The most important goal of social media is to connect authentically with audiences. This connection takes time and trust and is only possible by showing vulnerability and telling real stories that are timely and entertaining.
In recent years, social justice has been a hot topic in marketing and advertising. Fraser believes that in order for progressive ideals to become ingrained into our advertising practices, companies must implement a smart support strategy and create timely campaigns based on diversity and inclusivity.
From addiction to COVID-19, Fraser has tackled the toughest public health topics of our time. Through the process of creating impactful campaigns, we know that evidence-based approaches are key. Here's how we tackled tobacco and meth in campaigns that resonated with audiences and evoked behavior change.
The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.
Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.
Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.
As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.
As a Boomer, I was raised to keep the details of my life to myself.
For those who have watched The Office, do you remember the episode where the company hired three summer interns?
After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.
If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.