Fraser Communications

Why It's Important to Have Strong Brand Values

Brand values are important for any business. It's important to be known for quality products and services in order to make an impact on customers. Core values should always be incorporated into a brand's look, language, marketing, and customer relations.

The world of social media and digital marketing can be tough, but there are a few simple things that you need to keep in mind. It's important for your business to have impactful values so make sure they're something worth standing behind and not just what gets the most likes. Make it clear as soon as possible who you are, why people should care about what you do, and how trustworthy your company is with their money by being honest from day one.

Why Should You Care?

A brand is the face of a company. It can be expressed in logos, slogans, marketing campaigns, packaging and customer relations.

Good marketing ideas are key to a company's image, but not all ideas may be worth it. A business needs strong core values so customers know what they stand for and the type of service that will come from their company.

In a bid to retain clients and catch new ones, it is important for companies to consider their branding. A company's marketing strategy should be to reinforce its core values while also being recognizable among competitors to build up their reputation.

The most successful businesses have powerful identities in order to make an impression on people, despite changes in technology

People want products and services that are reliable so they will repeatedly support the brands that make an effort to satisfy customers. The benefits of creating strong brand values include improved recognition, trust and connectivity.


Impactful brand values improve recognition.

The key to branding is consistency. Branding pays for itself by increasing customer loyalty and strengthening your company's identity in the marketplace.

With the customers' needs in mind, you should be committed to what your business is about and hold quality at a high standard. You want your customers to trust you. Good brand values are an important part of setting the foundation for this relationship with them!


Powerful brand values build loyalty and create trust. Trust is the most important marketing tool for any business, so it's essential to be known in your niche and have a good reputation.

People want someone they can trust, not just with their money but also with their time. Your product or service has to live up to expectations.

Customers want assurances that your company will stand behind what you sell and you won't just take their money and run. Be honest and true with your customers and have your brand values reflect this. This creates deep bonds that last for years.


Your brand values are the foundation on which you build your business identity and personality. They're what people admiringly associate with your company, thanks to that signature look, language, and marketing strategy. They all tell a part of the story about who you really are as an organization!

You want your company to be known as one that creates quality and reliable products.

Authenticity is important because it makes people feel like they know you on a personal level. If your customers or clients are in touch with your core values from the beginning, it will make those business relationships smoother.

Remember that building connections doesn't just happen overnight. It can take time and requires consistent communication. Your brand values can be the basis for this connection. Once these relationships are established, all of this time invested becomes worthwhile when you see those sales go up high.

Define Your Brand, Raise Awareness

Your values are the things you stand for as a business. To identify them, create a list of values and think about what they mean to your company.

Select your core values and focus on these when marketing to customers. Maybe use a catch phrase that resonates with this value system on social media posts, television ads, signage at events - anywhere where people may see it.

Values are not just for marketing, they can influence how you run your business. Document policies and procedures in detail so employees can refer to these documents to know what is expected from them as a member of that organization. Include this language on employee handbooks as well as websites, brochures and marketing materials. Be consistent in your values wherever customers may see it too so they also understand what is expected.

Consistent communication between management and those lower down in the company hierarchy is crucial to ensure everyone is on the same page.

Now the question is what are good brand values? This depends on the business and its intent, but here are some suggestions.

Clean and Concise

Good brand values should be clean and concise.They should be shared with customers and employees.

This may seem like an obvious statement, but we've all seen brands that never clarify what they stand for. It's important to know your business values so you can be known for them and not just any old thing.

Solid values can give you a foundation to figure out what decisions your company should make and how you want to be represented. This is important because when people connect with the core of your message on an emotional level, they will be more likely to convert into customers.

Stand Out

Your brand's values should set you apart from the rest.

Have unique core values for customers to know what you stand for so they can see if they want to build a relationship with your business.

These can be incorporated into your brand’s look, language used, and customer relations. Customers are looking to align themselves with brands that share their interests and beliefs, so your company must have a loud voice. Knowing what you stand for is key in this age because people want to purchase from companies they believe in.

Customers are quick to leave businesses if they believe you don't care about or respect them. A company that turns its back on its customers reflects a bad look and you will see sales falling and customers leaving.

Financial Value

Trustworthiness adds to financial gains by making you look more dependable, authentic, and attractive to consumers so that they are willing to pay for your products/services over competitors. For example:

Apple Computers. Apple's brand values are based on simplicity. They also have a focus on design and quality, which is why consumers go to them year after year for their products.

Ace Hardware is known for focusing on family values that they want to share with the world. They create connections with customers through community outreach programs like building homes in Haiti or giving back during natural disasters.

Solidcore’s core idea is fitness combined with yoga-inspired moves that will help you sculpt your body into what you visualize it should be, while still feeling good about yourself throughout the process of getting there.

These are just a few examples. There are many more brands out there with impactful values that you can research and learn from to create your own brand identity.

Maintain that Reputation via Social Media

Maintain your company's reputation by actively fostering it.

Social media is a great way to maintain positive relationships with customers. Respond quickly and professionally when there are any negative comments about your product, apologize for the inconvenience or confusion caused if needed, and share solutions on how they can get back what's rightfully theirs.

This will show customers that their concerns matter which will, in turn, make it more likely for people in the market to trust those brands again - whether online or offline!


Here are some tips for utilizing your company values:

  • Think about how those values can be used in marketing, customer relations, and other ways to get the word out.
  • Create a tagline or slogan around those values.
  • Distinguish your values from goals. Goals are what you hope to achieve while values define who you are.
  • And research!

Research into customer needs, the market you're in, and who your exact demographics are. Based on that research, you can see what your customers value the most and have your own brand values reflect that accordingly.


You may not be aware of it, but the way to successfully market your business has a lot to do with how well people trust and remember you. Strong brand values are essential for building recognition and customer loyalty. If this is something that's important to you as an entrepreneur, take some time today to think about what qualities make up your core message.

There are many ways to construct these values; just keep in mind they should be clean and concise, stand out from the crowd, and of financial value. The best piece of advice we have for making your messages resonate? Make sure it’s in YOUR voice! Contact us now so we can help create a marketing campaign tailored specifically for you.

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