Our Approach: Psychology in Advertising & Consumer Behavior Insights
How We Use
Behavior Change Marketing & Integrated Campaigns
We all get caught in loops. We develop habits and preferences – good and bad – and they’re hard to change. With the right approach, change is possible. Led by CEO Renee Fraser, PhD, we apply psychology in advertising and consumer behavior insights to understand what drives people. Using strategic brand development and integrated marketing campaigns, we create communications that encourage behavior change marketing and strengthen brand values
Understand
Consumer Behavior Insights
We begin with consumer behavior insights to identify cultural attitudes, beliefs, and barriers that influence decision-making. By applying psychology in advertising, we uncover what drives habits and how to challenge them effectively.
Inform
Psychology in Advertising & Messaging
Change starts with information people can trust. Using psychology in advertising and psychological advertising examples, we craft messages that connect emotionally, correct misconceptions, and build authentic branding values.
Replace
Strategic Brand Development & Behavior Change Marketing
To shift habits, people need better options. Through strategic brand development and behavior change marketing, we design campaigns that demonstrate healthier, more sustainable choices and make them desirable.
Reinforce
Integrated Marketing Campaigns that Stick
Sustained change requires consistency. We use integrated marketing campaigns to repeat positive messages across channels, reinforcing new behaviors and strengthening long-term brand values.
Let's Do Some Good
We look forward to working with you.
Reach out to schedule a consultation or send us information.