Meet the Change Agents
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Everybody needs to do some good. Let's do it together.
We promise, you will feel better.
Mentoring young women. Investing in start-ups. Surfing and swimming. Cycling. Wine.
It’s unusual for a PhD psychologist to run an ad agency, but Renee was convinced that advertising communications could be a powerful force for positive behavioral change – individually and societally – and so Renee started Fraser in 1998. Her goal was to create a boutique agency where senior talent tackled tough client and social issues armed with the psychological insights gleaned from actionable research.
With 3 grown daughters, Renee is committed to helping women achieve leadership roles through philanthropy, and is active with 2020 Women on Boards, NAWBO (National Association of Women Business Owners) and Pathways, a program focused on accelerating women of color to board seats. Renee taught research and evaluation and guest lectures at USC Annenberg and at USC Marshall School of Business.
Rams. Dodgers. Halloween. Vhils. Bruce Springsteen.
A true Gemini, NJ born, and bred, degree in Advertising and Design. Ilene loves street art, managing projects, detailed excel spreadsheets and tracking highly complicated Client budgets (simplified with pretty colors schemes. Did we say she has a strong sense of design?) She helped launch Infiniti at Grey Advertising and learned accounting and budget management from the worldwide CFO. She took all that experience and found a home at Fraser Communications, where she’s been for the past 15 years.
Her Kid. Road trips. Seafood. Historical fiction. Visual arts.
Twenty-eight years the media maven. Hands in everything from hotels, jets, entertainment, food for cats, tuna, bread, burgers, pancakes, and banking and lottery for humans. She went onto public education campaigns and dabbled in the newspaper/magazine business, until landing at Fraser in 2013, where she ensures the paid media is strategic and integrated across channels on all accounts.
Yoga retreats. Dogs. Coffee. Gossip magazines. Workout clothes.
Jenn is a focal point at Fraser. She guards the intersection of assignments, the assigned, budgets and timelines. She has extensive knowledge in production, post-production, and has implemented several integrated, multi-media campaigns for Energizer, Dole Packaged Foods, Infiniti, Kaiser Permanente, LA County & California State Departments of Public Health and First 5 California. She directs all personal inquiries to her dog, Einstein.
Spontaneous trips. Exploring outdoors. Theater. Friends and family. Her pug.
Samantha is a Digital Marketing Representative skilled in creating social media and blog content for clients’ websites to optimize their SEO, increase their overall online presence, and improve their reputation. She spent the fall of 2021 completing her 200-hour RYT course and is now fully registered as a yoga instructor, which will come in handy for the hardworking crew at Fraser. She also spends a lot of her time working in theater and is currently directing a play at Rio Hondo College this spring.
The creative process. Cold pizza. '80s movies. The LA Rams. My mom.
Born and raised in The City of Angels, and a proud graduate of UCLA (Go Bruins!), Dave is a nurturing creative leader and passionate wordsmith who never met a pun he didn’t like. Dubbed “the king of the pitch deck” by his peers, he has led breakthrough advertising campaigns for Microsoft, Disney and Toyota. In his spare time, Dave moonlights as a novelist, a fantasy football fanatic and a fairly decent golfer.
Coffee. Books. Paddleboarding. Sharks. Ballet.
Christina is a Seattle native (where it doesn't rain as much as they say) and has over a decade of experience working on behavior-change and risk communications. She has a Masters of Public Health from The George Washington University and credentials from the Harvard Program on Refugee Trauma and the UN GenderPro Alliance. Christina has worked on multiple global health campaigns, including for the 2014 Ebola breakout in Sierra Leone, Zika Virus in 2015, and COVID-19 since December of 2020. Her passion is using data to influence policy and she has worked on five pieces of U.S. legislation, including the International Violence Against Women Act and the Girls Count Act.
The open road. A great jam. Desert sunsets. Unbridled creativity. Sushi.
Born and raised in San Francisco during the psychedelic 60s, Joe escaped to Southern California with 90% of his brain intact and graduated from Art Center College of Design before rising through the ranks of several major L.A. ad agencies. Along the way, Joe has worked with some amazing teams, creating award-winning work for a plethora of clients such as Jaguar, DIRECTV, HBO, Playstation, Honda, AT&T, California State Lottery, Blue Cross and Tourism Australia.
Tacos. Dogs. Family. Traveling. Reorganizing.
Janaya has several years' experience in billing and collections, which has allowed her to master several skills including team building, process implementation, auditing, and data analysis. She prides herself on her adaptability and leadership capabilities and puts them to use daily. Janaya discovered that accounting is a true passion of hers and made the decision to pursue a degree in Business Administration with a concentration in accounting. In her free time, Janaya loves to travel, take long walks along the coast or downtown Long Beach, and hang out with her pup, Zoey.
My miraculous son & husband. Cake pops. My first child – Merlin. International adventures. Chilled-out family movie days.
Nancy lived life backwards compared to most. She worked as an Account Planning Director at BBDO and TBWA\Chiat\Day on Apple, Energizer, and Infiniti. In her 40s, she earned an MA in Spiritual Psychology, met & married a Brit, and had what she calls a 'miracle child' at age 50. So it's no surprise that when it comes to discovering the richest, deepest consumer & brand insights possible, she turns things backwards, sideways, and inside out – and she doesn't stop until she uncovers true insights that will move a company's business forward.
Doodle. Read. Beach bumming. Sunlight. Soccer mom.
Gabriela is a Venezuelan born, Miami raised solution-driven artist with a skillful eye and dynamic style. She strives to create memorable visual communications that grow brands’ reach. She has worked alongside brands like Lady Gaga, United Health, Breckenridge Grand Vacations, and Interval International, among others, and is fully bilingual. When not at work, you will find her doodling away new ideas, reading a book, or running races with friends.
Badminton. Online gaming. Scenic road trips. Dance & house music. Rasing his 2-year-old baby boy Cat Chan.
Carlo is a self-starter, and a critical thinker focused on people and process development through innovative endeavors. He is a transformational leader who seeks to inspire people and automate & improve processes by reinforcing a culture of diversity, teamwork, and integrity. Carlo is experienced in sales and marketing and has a strong background in strategic planning, ad operations, media planning, customer & client services, and internal auditing. His specialty is awareness and conversion campaigns but he's also skilled at helping clients increase website traffic and generating leads through successful campaign management and insight creation.
My hubby & two little girls. A strong cup of Peet’s coffee. A good Sauv Blanc. Ocean breezes. Palm Springs weekends.
With more than 17 years of marketing and advertising experience – from consumer brands to public service agencies – Melissa’s expertise focuses on developing effective communications through smart social media strategy, planning, writing, and content development. She has a solid foundation, as she was responsible for Honda Automobile’s first foray into social media, where she strategized and led the brand’s debut into the social space, including the launch of Honda’s very first mobile app. Melissa’s work also includes tailoring and activating social media influencer programs and partnerships – involving prevalent personalities like HGTV’s Orlando Soria, renowned author and designer Justina Blakeney of The Jungalow, Daily Bumps, The Eh Bees, and more – that results in strong engagement for Fraser’s clients.
Sports. Travel. Beach. Laughter with loved ones. The joy of music and pasta.
Sheyla’s passion is in Entertainment, Sports, Fashion, Technology, and Lifestyle brands, and manages our experiential marketing campaigns, events, partnerships and endorsements, brand activations and integrations. Sheyla has experience leading influencer & marketing campaigns with Television & film production studios, professional sports teams and players, digital content creators, celebrities, influencers, and brands. She is a big Lakers fan and led the PR & marketing strategies for a Lakers player during his championship years. Sheyla speaks English, Spanish, and Italian and finds it helpful when working with multi-lingual clients and brands.
Friends & family. New music Fridays on Spotify. A good book. Friends' dogs. Peanut butter.
Pat is a Midwest native who has worked at large, medium, and small agencies in New York, Chicago, and LA. He has experience working across different categories including tech, consumer goods, and fast food. When he’s not working, Pat enjoys reading, seeing new movies, cooking, running, and traveling.
Hiking. Pasta. Traveling. Thrifting. YouTube.
Josette is a recent graduate from California State Long Beach where she majored in Business Administration with an emphasis in Marketing. She’s been intrigued with consumer behavior since high school, and took that interest into her post grad life by learning all she could about digital marketing by joining the non-profit organization COOP: Careers as a Digital Marketing Apprentice. Here she learned paid search, paid social, media planning, SEO, and Google Analytics. As she moves forward with Fraser, she hopes to keep learning, growing, and creating ever-lasting memories and tackle what life throws her way.
Pad Thai. White Cheddar Popcorn. Schitt's Creek. Kacey Musgraves. Long road trips and blasting music in the car.
Erin has served as the lead digital media planner for four years, overseeing the placement and execution for all agency accounts. She has hands-on experience across direct marketing, social marketing and awareness campaigns, and works closely managing media and platforms. Her ongoing campaign monitoring and vendor communication allow for real-time optimization. Erin regularly attends webinars, conferences, and industry forums on social and digital media. When we ask her, “What’s new?” she usually knows.
Family & friends. LA restaurants. Orcas Island getaways. Watching tennis grand slams. Hiking.
Dr. Simon has a passion for collaboration and using data, science, and strategic communications to advance the public’s health. He began his career as a pediatrician but soon became very interested in public health strategies to improve health across populations and reduce health inequities.
He has his MD from the University of Michigan School of Medicine, MPH in Epidemiology from the UCLA Fielding School of Public Health, and completed a two-year fellowship in field epidemiology with the Epidemic Intelligence Service at the Centers for Disease Control and Prevention (CDC). He then served as a Medical Epidemiologist in the Division of HIV/AIDS Prevention at the CDC.
After leaving the CDC, Dr. Simon joined the LA County Department of Public Health where he served in director level positions and as the Department’s Chief Science Officer. He is also an Adjunct Professor at the UCLA Fielding School of Public Health and an Adjunct Research Professor at the USC Keck School of Medicine. Dr. Simon brings a wealth of knowledge and experience to the Fraser team.
Cooking and eating. Hot sauce. SoFi Stadium. Travel. Going to the beach.
Kayla hails from Honolulu and studied public health at the Keck School of Medicine at USC. After completing her masters, she joined the Coro Fellowship in Public Affairs where she gained experience in areas including government, public relations, communications, and corporate social responsibility. Kayla served as Assistant Deputy for Communications and Legislation for the Second District at the Los Angeles County Board of Supervisors and serves as a member of the Keck School of Medicine of USC’s Population and Public Health Sciences Alumni Council and supports Coro Southern California in a volunteer capacity.
Dogs. Traveling. Running. Disneyland. Tacos. Concerts.
Michelle grew up on the border with Mexico, where she had the opportunity to live and learn about both cultures. She's been passionate about advertising since she was a kid, then studied marketing as an adult to enter the advertising world. After college, Michelle worked for several well-known agencies in Mexico City for more than 5 years. In addition, she knows her way around creative programs, marketing campaigns, TV and radio production, and social media strategy.
Cinders is the agency cat. She’s a calming force and reminder that little things in life matter a lot. And, according to Renee, she keeps her in her place! But it should be noted that Cinders does occasionally challenge the Fraser staff with timely and mischievous games of Hide and Seek, launching agency search squads to find her by the end of the workday.