Fraser Communications

Our Team

Meet the Change Agents Driving Behavior Change Marketing

At Fraser Communications, our strength is our people. We are a women owned marketing agency bringing expertise in behavior change marketing, integrated marketing campaigns, and award winning ad campaigns. Together, we combine creativity, research, and strategy to help clients grow their brand values and connect authentically with their audiences.

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Mentoring young women. Investing in start-ups. Surfing and swimming. Cycling. Wine.

It’s unusual for a PhD psychologist to run an ad agency, but Renee was convinced that advertising communications could be a powerful force for positive behavioral change – individually and societally – and so Renee started Fraser in 1998. Her goal was to create a boutique agency where senior talent tackled tough client and social issues armed with the psychological insights gleaned from actionable research.

With 3 grown daughters, Renee is committed to helping women achieve leadership roles through philanthropy, and is active with 2020 Women on Boards, NAWBO (National Association of Women Business Owners) and Pathways, a program focused on accelerating women of color to board seats. Renee taught research and evaluation and guest lectures at USC Annenberg and at USC Marshall School of Business.

Rams. Dodgers. Halloween. Vhils. Bruce Springsteen.

A true Gemini, NJ born, and bred, degree in Advertising and Design. Ilene loves street art, managing projects, detailed excel spreadsheets and tracking highly complicated Client budgets (simplified with pretty colors schemes. Did we say she has a strong sense of design?) She helped launch Infiniti at Grey Advertising and learned accounting and budget management from the worldwide CFO. She took all that experience and found a home at Fraser Communications, where she’s been for the past 15 years.

Yoga retreats. Dogs. Coffee. Gossip magazines. Workout clothes.

Jenn is a focal point at Fraser. She guards the intersection of assignments, the assigned, budgets and timelines. She has extensive knowledge in production, post-production, and has implemented several integrated, multi-media campaigns for Energizer, Dole Packaged Foods, Infiniti, Kaiser Permanente, LA County & California State Departments of Public Health and First 5 California. She directs all personal inquiries to her dog, Einstein.

Sports. Travel. Beach. Laughter with loved ones. The joy of music and pasta.

Sheyla’s passion is in Entertainment, Sports, Fashion, Technology, and Lifestyle brands, and manages our experiential marketing campaigns, events, partnerships and endorsements, brand activations and integrations. Sheyla has experience leading influencer & marketing campaigns with Television & film production studios, professional sports teams and players, digital content creators, celebrities, influencers, and brands. She is a big Lakers fan and led the PR & marketing strategies for a Lakers player during his championship years. Sheyla speaks English, Spanish, and Italian and finds it helpful when working with multi-lingual clients and brands.

The creative process. Cold pizza. '80s movies. The LA Rams. My mom.

Born and raised in The City of Angels, and a proud graduate of UCLA (Go Bruins!), Dave is a nurturing creative leader and passionate wordsmith who never met a pun he didn’t like. Dubbed “the king of the pitch deck” by his peers, he has led breakthrough advertising campaigns for Microsoft, Disney and Toyota. In his spare time, Dave moonlights as a novelist, a fantasy football fanatic and a fairly decent golfer.

The open road. A great jam. Desert sunsets. Unbridled creativity. Sushi.

Born and raised in San Francisco during the psychedelic 60s, Joe escaped to Southern California with 90% of his brain intact and graduated from Art Center College of Design before rising through the ranks of several major L.A. ad agencies. Along the way, Joe has worked with some amazing teams, creating award-winning work for a plethora of clients such as Jaguar, DIRECTV, HBO, Playstation, Honda, AT&T, California State Lottery, Blue Cross and Tourism Australia.

Tacos. Dogs. Family. Traveling. Reorganizing.

Janaya has several years' experience in billing and collections, which has allowed her to master several skills including team building, process implementation, auditing, and data analysis. She prides herself on her adaptability and leadership capabilities and puts them to use daily. Janaya discovered that accounting is a true passion of hers and made the decision to pursue a degree in Business Administration with a concentration in accounting. In her free time, Janaya loves to travel, take long walks along the coast or downtown Long Beach, and hang out with her pup, Zoey.

Family time. Snuggling with my dog. Reading. Mexican cuisine. Game night.

Rana is a digital media maven and advertising guru with a 20+ year track record of flawlessly delivering and trafficking creative assets and successfully managing ad campaigns. With her extensive knowledge and experience in television trafficking with KWTV News 9, Rana took her learnings and evolved into a multi-media programmatic specialist where she not only led a digital trafficking team, but expanded the team's capabilities to include programmatic buying, search engine marketing and social media. Rana thrives in an environment where she strategically places ad campaigns & meticulously optimizes those campaigns to achieve client's KPIs. When she isn't working and navigating the ever-changing world of programmatic advertising and using DSPs and other digital tools at Fraser, you can find her enjoying quality time with her family & enjoying good food. 

My miraculous son & husband. Cake pops. My first child – Merlin. International adventures. Chilled-out family movie days.

Nancy lived life backwards compared to most. She worked as an Account Planning Director at BBDO and TBWA\Chiat\Day on Apple, Energizer, and Infiniti. In her 40s, she earned an MA in Spiritual Psychology, met & married a Brit, and had what she calls a 'miracle child' at age 50. So it's no surprise that when it comes to discovering the richest, deepest consumer & brand insights possible, she turns things backwards, sideways, and inside out – and she doesn't stop until she uncovers true insights that will move a company's business forward.

Traveling. Family. Besties. Tacos. And more traveling.

Julie is an accomplished leader with exceptional marketing, events, and communications skills. She brings over 20 years of experience to Fraser and excels at creating and leading high-impact projects while consistently meeting company needs and goals. Julie is always up for a challenge. She is proficient in a variety of software tools and solutions, fluent in creating newsletters and various custom communications, and has managed several social media accounts and websites. No matter how big or small the task is, you can always count on Julie to get the job done. 

Doodle. Read. Beach bumming. Sunlight. Soccer mom.

Gabriela is a Venezuelan born, Miami raised solution-driven artist with a skillful eye and dynamic style. She strives to create memorable visual communications that grow brands’ reach. She has worked alongside brands like Lady Gaga, United Health, Breckenridge Grand Vacations, and Interval International, among others, and is fully bilingual. When not at work, you will find her doodling away new ideas, reading a book, or running races with friends.

Theater. Movies. Music. Audio Books. Museums & Art Exhibits.

Melissa is a self-starter with a strong background in market research, testing, and branding. She has contributed her skills to various non-profits, aiding in fundraising efforts, events, and branding initiatives. Additionally, Melissa has worked in advertising for financial institutions, specializing in credit card marketing, travel, and small business consulting. She brings a wealth of knowledge, insights, and experience to the agency, and we are thrilled to have her on the team.

Badminton. Online gaming. Scenic road trips. Dance & house music. Rasing his 2-year-old baby boy Cat Chan.

Carlo is a self-starter, and a critical thinker focused on people and process development through innovative endeavors. He is a transformational leader who seeks to inspire people and automate & improve processes by reinforcing a culture of diversity, teamwork, and integrity. Carlo is experienced in sales and marketing and has a strong background in strategic planning, ad operations, media planning, customer & client services, and internal auditing. His specialty is awareness and conversion campaigns but he's also skilled at helping clients increase website traffic and generating leads through successful campaign management and insight creation.

My hubby & two little girls. A strong cup of Peet’s coffee. A good Sauv Blanc. Ocean breezes. Palm Springs weekends.

With more than 17 years of marketing and advertising experience – from consumer brands to public service agencies – Melissa’s expertise focuses on developing effective communications through smart social media strategy, planning, writing, and content development. She has a solid foundation, as she was responsible for Honda Automobile’s first foray into social media, where she strategized and led the brand’s debut into the social space, including the launch of Honda’s very first mobile app. Melissa’s work also includes tailoring and activating social media influencer programs and partnerships – involving prevalent personalities like HGTV’s Orlando Soria, renowned author and designer Justina Blakeney of The Jungalow, Daily Bumps, The Eh Bees, and more – that results in strong engagement for Fraser’s clients.

Design. Eco-Friendly Products. Sustainability. Nature. Cali Living. 

With 15 years of experience in multimedia advertising and event marketing working in a variety of industries, including automotive, education, fertility, and entertainment, Nicole brings an extensive wealth of knowledge to Fraser. She is passionate about and well-versed in brand development, curating compelling visual narratives, and producing original content for clients.

Beyond her marketing and creative pursuits, Nicole takes pride in contributing to our sustainable ethos as a domestic manufacturer of eco-friendly luggage, bags, and apparel in Los Angeles. Originally from New York, and shaped by the charm of Charlotte, NC, Nicole finds inspiration in nature and embraces the laid-back Californian lifestyle.

Cooking. Family time. Reading. Singing. Ayurveda.

Neelam is no stranger to Fraser. Originally from India, she moved to New York where she worked for several ad agencies and PR companies, and gained extensive experience handling financials in high-growth markets as well as dealing with extreme cost-cutting measures during financial downturns.

Almost two decades of spending winters in New York, she relocated to sunny Los Angeles and served as the CFO at Fraser. After taking some time off to focus on running her family-owned tax practice and spending time with her family, Neelam rejoined the Fraser team. In addition to her busy schedule, she is also an Ayurveda Practitioner and helps heal people through the ancient science of Ayurveda.

My mom, who doubles as my bestie. My dog, Murphy. Après-ski. Mahjong. An expensive red blend.

Kim has lived and worked in New York City, Los Angeles, and Tucson, but has spent nearly 15 years in Denver—where most of her family is and where she proudly calls home. She is a strategic marketing leader with nearly 20 years of experience building brands at the intersection of technology and consumer innovation, and thrives in fast-paced environments where bold ideas and great storytelling meet. Kim has marketed for companies like Frontier Airlines, JetBlue, Marriott, Equinox, Universal Avionics, and Anuvu, giving her a unique background that blends B2C brand discipline with the complexity of B2B and government sectors. Outside of work, she’s a passionate traveler, skier, and Mahjong enthusiast—recently launching Mile High Mahj, a Denver-based club and community.

Her Kid. Road trips. Seafood. Historical fiction. Visual arts.

Twenty-eight years the media maven. Hands in everything from hotels, jets, entertainment, food for cats, tuna, bread, burgers, pancakes, and banking and lottery for humans. She went onto public education campaigns and dabbled in the newspaper/magazine business, until landing at Fraser in 2013, where she ensures the paid media is strategic and integrated across channels on all accounts.

Proud mama of 2 kids. Seafood. Disneyland. Savory delicious cuisine. Exploring new places.
With over 25 years of experience in marketing analytics, media strategy, and campaign optimization, Tracy provides data-driven insights with marketing execution across industries such as e-commerce, health, finance, automotive, and subscription services. Her expertise includes demand forecasting, media mix modeling, customer profiling, and multi-touch attribution. She leads strategic digital media initiatives, data analytics, and performance-driven insights across platforms as Director of Digital Media and Analytics at Fraser. Outside of work, she finds inspiration in nature through hiking, skiing, and outdoor adventures, bringing a fresh perspective to every project she undertakes.

Dogs. Traveling. Running. Disneyland. Tacos. Concerts.

Michelle grew up on the border with Mexico, where she had the opportunity to live and learn about both cultures. She's been passionate about advertising since she was a kid, then studied marketing as an adult to enter the advertising world. After college, Michelle worked for several well-known agencies in Mexico City for more than 5 years. In addition, she knows her way around creative programs, marketing campaigns, TV and radio production, and social media strategy.

Cinders is the agency cat. She’s a calming force and reminder that little things in life matter a lot. And, according to Renee, she keeps her in her place! But it should be noted that Cinders does occasionally challenge the Fraser staff with timely and mischievous games of Hide and Seek, launching agency search squads to find her by the end of the workday.