Let’s be honest. Most marketing decks are full of promises: “Elevated visibility.” “Deeper engagement.” “Brand lift.” But what does any of that really mean if your service bays stay empty?

At Fraser Communications, we believe great marketing should move more than metrics—it should move inventory. That’s exactly what we did for Hyundai.

The Challenge? Winning Back the Lapsed Customer

Hyundai had a service challenge. Many of their customers — especially second and third owners of older model cars — were skipping the dealership. Some thought it would be too expensive. Others had found a local mechanic they "trusted." Whatever the reason, they weren’t booking appointments.

We saw opportunity.

Hyundai’s reputation for customer service meant that once someone showed up, the experience would speak for itself. We just needed to get them in the door.

Speaking to the Driver, Not Just the Car

We didn’t just push promotions. We pulled insights.

We created seasonal Car Care Days and targeted tire promos. We crafted messaging for different types of drivers—loyalists, skeptics, DIYers—and spoke to what mattered most: safety, love for their Hyundai, and the confidence of genuine parts and care.

One of our most successful messages was a social campaign featuring Hyundai owners and their dogs. Because sometimes the fastest route to a booked appointment is through the heart.

The Results: 540 Appointments. 22 Days. $1.6 Million in ROI.

That’s not a typo. Our targeted campaigns brought in 540 appointments in just over three weeks—all through a single custom landing page. Click-through rates ranged from 22% to 40% (yes, 40%), and dealer ROI topped $1.6 million in a matter of days.

We didn’t just build awareness. We built trust, booked service, and helped Hyundai connect with the people who matter most—the ones behind the wheel.

The Fraser Difference

At Fraser, we do more than make your brand look good. We make your marketing work. If you’re ready for campaigns that convert, not just impress, let’s talk.

Because the best marketing doesn’t just get attention.

It gets results.