It’s Not Luck. It’s Research. The Fraser Formula for Award-Winning Healthcare Marketing
At Fraser Communications, we don’t chase awards—we earn them.
In the past year alone, our work has been recognized with top honors across the Viddy Awards, Healthcare Advertising Awards, AVA Digital Awards, and MarCom Awards—including Platinum wins in social media video campaigns and digital marketing programs that tackle some of the most urgent issues in healthcare today: youth vaping, pediatric behavioral health, and stigma reduction around addiction and chronic illness.
We’re proud of the accolades. But we’re even prouder of what they represent: campaigns that work.
What’s the Fraser Formula?
It starts with research. Every message, image, and insight is backed by rigorous audience testing, behavioral science, and a deep understanding of the cultural and emotional context that drives action. Whether we’re speaking to parents, patients, or providers, we meet people where they are—then guide them where they need to go.
That’s what made campaigns like “What’s Your Reason to Quit Vaping?” so powerful. Our insights revealed that teens respond to raw, unscripted stories—especially from peers on platforms like TikTok. So that’s what we delivered. The result? National recognition and real behavior change.
It’s also what fueled the success of BrightLife Kids’ “All the Tools for All the Feels”, which earned Gold across podcast, digital, and video categories. From Super Mamas influencer partnerships to snackable, scroll-stopping content, we created a multichannel campaign that was equal parts informative and emotionally resonant—because today’s families expect both.
Why It Matters to Our Clients
The healthcare landscape is changing. Consumers are savvier. Expectations are higher. And competition is fierce. To stand out, your message can’t just be creative—it has to be grounded in something real.
That’s where Fraser comes in.
We combine the power of purpose-driven storytelling with the precision of data-backed strategy. We work across sectors—from startups to government agencies to leading health systems—and we don’t just check boxes. We move the needle.
If you're ready to elevate your brand, shift behavior, or launch a campaign that earns more than just impressions, let’s talk.
Because when your campaign wins awards and drives impact, you’re not just doing marketing. You’re changing lives.
