You Don’t Need a Bigger Budget. You Need a Smarter Approach.

Ever feel like you’re competing in a market where everyone’s shouting—but no one’s really listening? 

We hear you. 

And more importantly, we can help your audience hear you.

In a world of constant scrolling, attention spans are everywhere and nowhere at the same time. The good news? You can break through, whether you’re a big brand or a growing startup––and it doesn’t always take a bigger marketing budget. It’s about spending smarter and more strategically than ever before. Hear us out with these four tips. 

Tip #1. Don’t rush into your marketing campaign—full stop. Ask yourself these critical questions: What do we stand for? What are our brand values? What message can we really own? Who are we targeting, what are their buying behaviors, and what are we trying to solve for that target specifically? What is our marketing objective—are we going for leads? Awareness? Conversions? Know the answers to these questions and you’re more than halfway there. 

Tip #2: Don’t consider your creative “final” once it’s live. A/B tests using different headlines and imagery are a great way to assess the effectiveness of creative so you can adjust and optimize your campaign in real time. And if you’re running paid social, don’t sleep on the user comments or banter on platforms like Reddit. By keeping a close eye on people’s conversations about your brand and campaign, you can glean insights to help shape new messaging that solves issues that you might not have known about. 

Tip #3: Don’t guess. Measure. Guessing is like gambling with your ad dollars. Measuring is investing them wisely. Set up appropriate attribution up front––UTMs, pixels, and CRM integrations are some examples. And stay on top of your KPIs, including clicks, conversion rate, CAC, and LTV. 

Tip #4: Don’t try to reach everyone. Lookalike audiences, geofencing, and retargeting are great ways to help you focus on your key target audiences. And programmatic direct buys and Google Search are examples of high-intent channels that can help you better reach niche groups. 

While some ad agencies promise big deliverables, we focus on the results. We protect our clients’ budgets as if they’re our own, and we work tirelessly to make sure that every dollar is maximized. 

Fraser Communications is a woman-owned marketing agency in Los Angeles specializing in strategic marketing campaigns. Contact us for a 15-minute brainstorm on ways to elevate your brand and reach the right audiences through smarter digital strategies. We’re always here to chat.