Fraser Communications

Public Health

Leaf Icon Valley Fever

California Department of Public Health

The state of California wanted to alert and inform vulnerable communities as to the reality of Valley fever. It can be devastating to communities with farmworkers, that have ongoing construction projects, or where wind makes the topsoil airborne. It’s complex, so we did an ominous simplification of the science to heighten the dangers and developed digital and outreach materials for the hard-to-reach audiences.

TV, Radio, Outdoor, Digital, Social

Leaf Icon Smoking Cessation

Los Angeles Department of Public Health

For the County we created campaigns focusing on quitting smoking, the dangers of menthols, and anti-vaping. For our Never Stop Quitting campaign we normalized the act of quitting, in hopes that one of those attempts would stick. For Menthols, we turned cigarette ads back on themselves for the historically targeted black and Latinx communities. Vaping presented another set of issues, as it was early promoted as a ‘safe’ alternative to cigarettes. For this campaign, we engaged LA County students from the ages of 12-19, parents of teens, and content creators to help spread our anti-vaping message. As new data continues to emerge, our efforts will evolve.

TV, Radio, Outdoor, Digital, Social

Menthol

Menthol Posters

Never Stop Quitting

Vaping

Leaf Icon Teen Cannabis

With the legalization of cannabis in California, Fraser was charged with informing, and creating discussion among teens as to its use and abuse. We had to say No! to ‘Just Say No’ and to find ways to get teens to delay experimentation until they were past the key years of brain development. We also conducted working sessions where LA County teens could tell their stories and create ideas their peers would respond to.

Leaf Icon Opioid Addiction

Los Angeles and California Departments of Public Health

For both LA County and the state of California, we created campaigns to help change behaviors in regard to opioid use disorder. For LA County, an awareness campaign dramatizing the seriousness of the “epidemic,” and how an addiction can “happen” to you or a loved one; for the state, an empathetic approach to help older citizens out of the rabbit hole created by the addictive nature of prescription opioids for legitimate pain. For each audience, we had to represent hope.

TV, Radio, Outdoor, Digital, Social

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LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH

We truly appreciate the creativity, dedication to perfection, and all the great counsel that you provide. Fraser gets emotions and how to change behavior.

— Rachel A. Tyree, Communications Director

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