Fraser Communications

Public Health

Leaf Icon Smoking Cessation

Los Angeles Department of Public Health

For the County we created campaigns focusing on quitting smoking, the dangers of menthols, and anti-vaping. For our Never Stop Quitting campaign we normalized the act of quitting, in hopes that one of those attempts would stick. For Menthols, we turned cigarette ads back on themselves for the historically targeted black and Latinx communities. Vaping presented another set of issues, as it was early promoted as a ‘safe’ alternative to cigarettes. For this campaign, we engaged LA County students from the ages of 12-19, parents of teens, and content creators to help spread our anti-vaping message. As new data continues to emerge, our efforts will evolve.

TV, Radio, Outdoor, Digital, Social

Never Stop Quitting

Menthol Awareness

Vaping

Leaf Icon Teen Cannabis

Los Angeles Department of Public Health

With the legalization of cannabis in California, Fraser was charged with informing, and creating discussion among teens as to its use and abuse. We had to say No! to ‘Just Say No’ and to find ways to get teens to delay experimentation until they were past the key years of brain development. We also conducted working sessions where LA County teens could tell their stories and create ideas their peers would respond to.

Leaf Icon Valley Fever

California Department of Public Health

The state of California wanted to alert and inform vulnerable communities as to the reality of Valley fever. It can be devastating to communities with farmworkers, that have ongoing construction projects, or where wind makes the topsoil airborne. It’s complex, so we did an ominous simplification of the science to heighten the dangers and developed digital and outreach materials for the hard-to-reach audiences.

TV, Radio, Outdoor, Digital, Social

Leaf Icon Lead Remediation

Los Angeles Department of Public Health

Lead poisoning can affect anyone but it is especially dangerous for young children under 5 years old and pregnant women. Lead can be found in chipped or peeling paint, on surfaces including toys, and in cosmetics among other places. This LA County campaign informed our audiences as to the dangers of lead poisoning and early preventions strategies, to avoid serious developmental and behavioral issues later. It was also important to alert LA residents that free and low costs blood lead screenings are available for them throughout LA County.

Leaf Icon Opioid Addiction

Los Angeles and California Departments of Public Health

For both LA County and the state of California, we created campaigns to help change behaviors in regard to opioid use disorder. For LA County, an awareness campaign dramatizing the seriousness of the “epidemic,” and how an addiction can “happen” to you or a loved one; for the state, an empathetic approach to help older citizens out of the rabbit hole created by the addictive nature of prescription opioids for legitimate pain. For each audience, we had to represent hope.

TV, Radio, Outdoor, Digital, Social

LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH

We truly appreciate the creativity, dedication to perfection, and all the great counsel that you provide. Fraser gets emotions and how to change behavior.

— Rachel A. Tyree, Communications Director
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