Renee Fraser: Why I Learned to Surf Over 50

As we walk through the waves Joaquin spots dolphins maybe ten yards from us. Amazing and another lesson. This is their home, I am just a visitor and I need to respect their world. The same goes for my clients – their home is their company and I will always be an outsider… so listen, learn and be respectful. As many of you know I am all about being bold but doing that with respect.

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Fraser Communications Lights Up Cannabis-ications

“Just Say No!”, “This is your brain. This is your brain on drugs!”, “Reefer Madness!” Remember those early efforts for the War on Drugs? In taking on the Los Angeles Department of Public Health’s program to address the legalization of marijuana for teens 13-18,...

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Reaching Dads with an Assist from Professional Athletes

The important work Fraser does with First 5 California is to help raise awareness amongst parents and caregivers about the power of talking, reading, and singing with children at the earliest ages and the impact that will have on their successful futures. By partnering with high-profile athletes, teams, and sports media networks, we create community engagements that are not only memorable, but help spread our Talk. Read. Sing.® message to new and even wider audiences.

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Me Too Movement Shakes Up Advertising Industry

The momentum from the #metoo movement carried the crusade into the advertising industry, ousting those who abused their power and leaving the rest of the industry wondering about what’s to come. As the #metoo movement marches on, here are the things you need to know.

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Vision Boards: Team Building at Fraser Communications

The potency of vision boards has been debated by countless entities such as Forbes, Psychology Today, HuffPost, and more. Despite the debate, one thing is clear, envisioning goals big and small is an important step in manifesting them. Once we have a goal in mind...

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3 Ways Brands Can Engage Women in Male-Dominated Markets

Women control much of the world’s buying power. But some of the top consumer markets—think cars, sports, beer, etc.—are dominated by men. Recently, Adidas has exploded as a go-to brand for athleisure apparel and shoes. Where once their products were relegated to soccer fields and tennis courts, now suddenly every city sidewalk and social media page is teeming with those three white stripes. Its re-emergence wasn’t from targeting the traditionally male customer base — instead, Adidas targeted women.

When it comes to expanding or changing your audience, how can you do so in a way that feels authentic and drives sales? The answer is, it’s not impossible, but your approach has to be smart. Here are 3 things to remember.

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4 Marketing Campaigns That Flopped With Millennials

Ready to tap into the $600 billion spending power of the millennial market? Despite widespread eagerness to gain this generation’s business, many companies forget to thoroughly learn its complexities. In turn, their campaigns backfire, branding the company as inaccessible or outright offensive. The following are four failed attempts to tailor campaigns toward millennials. Take a look at how they missed their mark.

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5 Biggest Instagram Advertisement Mistakes

By 2019, Instagram ad revenue will soar to $10.87 billion, and with 200 million Instagram users actively engaging with business profiles daily, you’d better learn how to capitalize on the opportunity — and fast. If you’re not getting the ROI you were hoping for, here are the five biggest Instagram advertisement mistakes your team might be making.

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