Does your first job matter?

Yes, it does. As our kids enter the workforce, it’s worth thinking about what they will learn and how it will shape their perceptions of work. At a recent event welcoming preeminent women into the International Women’s Forum in LA, the women were asked a “fun”...

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How Do You Measure A Successful Social Marketing Campaign?

A recent study from the UCLA Center for Health Policy Research focused on factors contributing to parents reading and singing to their children such as the impact of the Talk. Read. Sing.® ad campaign. Parents surveyed had high ad recall (87%) associated with...

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6 Reasons Corporate Boards Won’t Hire You

Earning spots on corporate boards takes not only expertise but the ability to navigate corporate politics in a way that positions you perfectly. This year at the 2020 Women on Boards Luncheon in Los Angeles esteemed speakers shared what you should avoid doing to get a coveted spot.

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Sharing Your Past & Showing Your Vulnerability

By Renee Fraser, Ph.D., CEO and Founder, Fraser Communications As a Boomer, I was raised to keep the details of my life to myself. As a child of good Methodists, I was never supposed to complain and appreciate all that I had. It was not until later in life as an adult...

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A Piece of Advice from an Account Services Intern

As my time with Fraser Communications comes to an end, I look back at this internship and I am grateful for all of the lessons I have learned. From my experience working for an advertising agency, I have gained valuable knowledge that will help me be successful in any industry. If you are starting an internship in account services, or any other industry, I suggest taking my advice!

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4 Reasons Why I Invest In Women Founders

After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups. Let me share with you my top four reasons you should do the same.

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5 Best Practices For Digital Marketers Running PPC Campaigns

If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website. Unlike search engine optimization, you can get almost instant traffic from new keywords and dial in your audience quickly.

In the world of paid advertising, there are a number of tricks used by SEM specialists. A number of which are over utilized and might not give you a competitive advantage, just a competitive disadvantage if you don’t use them. Fortunately, I have a few tricks that may have flown under the radar. Below you will find what are, in my opinion, 4 under-utilized tricks in PPC campaigns.

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