4 Reasons Why I Invest In Women Founders

After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups. Let me share with you my top four reasons you should do the same.

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5 Best Practices For Digital Marketers Running PPC Campaigns

If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website. Unlike search engine optimization, you can get almost instant traffic from new keywords and dial in your audience quickly.

In the world of paid advertising, there are a number of tricks used by SEM specialists. A number of which are over utilized and might not give you a competitive advantage, just a competitive disadvantage if you don’t use them. Fortunately, I have a few tricks that may have flown under the radar. Below you will find what are, in my opinion, 4 under-utilized tricks in PPC campaigns.

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Gen Z: What We Learned From Our Summer Interns

This summer at Fraser we had three interns representing Gen Z. These teenagers (18,18,16) participated in our creative workshops and helped us develop content for their peers regarding facts about marijuana. Here are two of our final spots. Gen Z includes people aged...

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Renee Fraser: Why I Learned To Surf Over 50

As we walk through the waves Joaquin spots dolphins maybe ten yards from us. Amazing and another lesson. This is their home, I am just a visitor and I need to respect their world. The same goes for my clients – their home is their company and I will always be an outsider… so listen, learn and be respectful. As many of you know I am all about being bold but doing that with respect.

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Fraser Communications Lights Up Cannabis-ications

“Just Say No!”, “This is your brain. This is your brain on drugs!”, “Reefer Madness!” Remember those early efforts for the War on Drugs? In taking on the Los Angeles Department of Public Health’s program to address the legalization of marijuana for teens 13-18,...

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Reaching Dads With An Assist From Professional Athletes

The important work Fraser does with First 5 California is to help raise awareness amongst parents and caregivers about the power of talking, reading, and singing with children at the earliest ages and the impact that will have on their successful futures. By partnering with high-profile athletes, teams, and sports media networks, we create community engagements that are not only memorable, but help spread our Talk. Read. Sing.® message to new and even wider audiences.

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Me Too Movement Shakes Up Advertising Industry

The momentum from the #metoo movement carried the crusade into the advertising industry, ousting those who abused their power and leaving the rest of the industry wondering about what’s to come. As the #metoo movement marches on, here are the things you need to know.

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