Me Too Movement Shakes Up Advertising Industry

The momentum from the #metoo movement carried the crusade into the advertising industry, ousting those who abused their power and leaving the rest of the industry wondering about what’s to come. As the #metoo movement marches on, here are the things you need to know.

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Vision Boards: Team Building at Fraser Communications

The potency of vision boards has been debated by countless entities such as Forbes, Psychology Today, HuffPost, and more. Despite the debate, one thing is clear, envisioning goals big and small is an important step in manifesting them. Once we have a goal in mind...

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3 Ways Brands Can Engage Women in Male-Dominated Markets

Women control much of the world’s buying power. But some of the top consumer markets—think cars, sports, beer, etc.—are dominated by men. Recently, Adidas has exploded as a go-to brand for athleisure apparel and shoes. Where once their products were relegated to soccer fields and tennis courts, now suddenly every city sidewalk and social media page is teeming with those three white stripes. Its re-emergence wasn’t from targeting the traditionally male customer base — instead, Adidas targeted women.

When it comes to expanding or changing your audience, how can you do so in a way that feels authentic and drives sales? The answer is, it’s not impossible, but your approach has to be smart. Here are 3 things to remember.

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4 Marketing Campaigns That Flopped With Millennials

Ready to tap into the $600 billion spending power of the millennial market? Despite widespread eagerness to gain this generation’s business, many companies forget to thoroughly learn its complexities. In turn, their campaigns backfire, branding the company as inaccessible or outright offensive. The following are four failed attempts to tailor campaigns toward millennials. Take a look at how they missed their mark.

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5 Biggest Instagram Advertisement Mistakes

By 2019, Instagram ad revenue will soar to $10.87 billion, and with 200 million Instagram users actively engaging with business profiles daily, you’d better learn how to capitalize on the opportunity — and fast. If you’re not getting the ROI you were hoping for, here are the five biggest Instagram advertisement mistakes your team might be making.

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Working with Instagram Influencers: How to Get Started

With so many influencers now on Instagram, more and more brands are trying to take advantage of their micro-celebrity followings. Here are a few tips for companies looking to leverage influencers to reach a wider audience. Develop a Plan of Action Before approaching...

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Why and How Experiential Marketing Appeals to Millennials

Now numbering nearly 80 million, millennials are the largest living generation in the United States, and thanks to immigration, the population of millennials will continue to increase until 2036. Furthermore, with $3.39 trillion in spending power, millennials...

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5 Marketing Campaigns That Actually Empowered Women

Despite the advances women have made in today’s society, when it comes to media and advertising, there are still plenty of gender biases that need to be addressed. Brands claim to support or empower women all the time, but few actually do. Here are some examples of marketing and advertising campaigns that succeeded in empowering women.

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