The Evolution of Live Streaming

Live streaming is a huge part of social media from Snapchat to Facebook and Instagram. Regardless of who came first, these platforms have integrated live streaming as an integral part of their daily functions. Whether to battle fake news or to reinstate authentic...

read more

Do photoshopped ads control how we see beauty?

The first photoshopped image, “Jennifer in Paradise” by John Kroll, appeared as a demonstration in 1987. Today, thirty years and twenty-four versions of Photoshop later, we’ve grown accustomed to manipulated images and the advertisers that use them...

read more

6 Ways to Increase Your Competitive Edge

What makes you better than your competition and how do you maintain your competitive edge? Those that thrive are constantly asking questions like these to self-assess and improve upon their competition. In advertising and marketing, those that don’t improve...

read more

Why destination viewing works for advertisers.

Similar to a destination wedding, destination viewing is a media event that consolidates viewers to one location whether it be a platform or network. Examples of well known destination viewing events include the Super Bowl and the Oscars. These events offer large...

read more

How digital killed the sales funnel.

If you went to school for business or communications, you’ve probably heard of a concept from the 1800s called the sales funnel. If not, you’ve likely heard of a synonym such as the AIDA-model, sales pipeline, or purchase funnel. Recently, due to the...

read more

Super Bowl LI: Touchdown Ads

There’s one thing advertisers can always count on for Super Bowl, a high price tag. This year, the price tag of a thirty second commercial hovered around five million dollars. Despite cost, our advertising firm weighed in on our favorite ads of Super Bowl LI....

read more