4 Marketing Campaigns That Flopped With Millennials

Ready to tap into the $600 billion spending power of the millennial market? Despite widespread eagerness to gain this generation’s business, many companies forget to thoroughly learn its complexities. In turn, their campaigns backfire, branding the company as inaccessible or outright offensive. The following are four failed attempts to tailor campaigns toward millennials. Take a look at how they missed their mark.

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5 Biggest Instagram Advertisement Mistakes

By 2019, Instagram ad revenue will soar to $10.87 billion, and with 200 million Instagram users actively engaging with business profiles daily, you’d better learn how to capitalize on the opportunity — and fast. If you’re not getting the ROI you were hoping for, here are the five biggest Instagram advertisement mistakes your team might be making.

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Working with Instagram Influencers: How to Get Started

With so many influencers now on Instagram, more and more brands are trying to take advantage of their micro-celebrity followings. Here are a few tips for companies looking to leverage influencers to reach a wider audience. Develop a Plan of Action Before approaching...

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Why and How Experiential Marketing Appeals to Millennials

Now numbering nearly 80 million, millennials are the largest living generation in the United States, and thanks to immigration, the population of millennials will continue to increase until 2036. Furthermore, with $3.39 trillion in spending power, millennials...

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5 Marketing Campaigns That Actually Empowered Women

Despite the advances women have made in today’s society, when it comes to media and advertising, there are still plenty of gender biases that need to be addressed. Brands claim to support or empower women all the time, but few actually do. Here are some examples of marketing and advertising campaigns that succeeded in empowering women.

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Incentive-Based Ads and In-App Advertising: What You Need to Know

Some marketing experts predict that in-app advertising and incentive-based ads will become an increasingly common way for businesses to market their products and services to consumers. Today, there are 2.32 billion smartphones being used worldwide; by 2020, that number will top 3 billion. And as smartphones become increasingly ubiquitous — as though they aren’t already — companies should consider capitalizing on in-app advertising methods to attract and incentivize new audiences.

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The Evolution of Live Streaming

Live streaming is a huge part of social media from Snapchat to Facebook and Instagram. Regardless of who came first, these platforms have integrated live streaming as an integral part of their daily functions. Whether to battle fake news or to reinstate authentic...

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Do photoshopped ads control how we see beauty?

The first photoshopped image, “Jennifer in Paradise” by John Kroll, appeared as a demonstration in 1987. Today, thirty years and twenty-four versions of Photoshop later, we’ve grown accustomed to manipulated images and the advertisers that use them...

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6 Ways to Increase Your Competitive Edge

What makes you better than your competition and how do you maintain your competitive edge? Those that thrive are constantly asking questions like these to self-assess and improve upon their competition. In advertising and marketing, those that don’t improve...

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