Blog

Finding your purpose at a purpose-driven agency.

Internships are an opportunity to experience and absorb as much as possible. Our most recent Graduate Intern, Lauren Hamme, shares insights and a few key takeaways from her time with us at Fraser.

Research is the roadmap to your customers’ hearts and minds.

Research is essential. As an agency that prides itself on continually creating effective, behavior-changing communications, we can’t stress enough how important it is to include research in your marketing plan.

How working remotely can be more than remotely satisfying.

This is our chance to transform work and make work life balance work better – on the employees’ terms! Part 2 of 2 on the concept of productivity in the 21st Century.

How will productivity be defined in a post COVID world?

Businesses hyped increased productivity with technology and remote workers, so why are so many people so miserable? Part 1 of 2 on the concept of productivity in the 21st Century.

How to Use Psychology in Marketing and Advertising

Psychology can be a powerful tool in marketing and advertising. It's important to understand what makes people visit your website, what makes people come back, and how to tap into those motivations.

What is Your Intent? Is there an Impact?

Intent is what brands want to do. Impact is the success of a business in terms of its marketing goals. Understanding these two aspects is an important step in being successful.

Why It's Important to Have Strong Brand Values

Values are expressed by logos, slogans, and overall look and feel of a company. Serving as a compass, brand values not only create the face of a company, but let customers know who the company is and what they stand for.

A Website is Not Enough: How to Get Active and Stay Relevant on Social Media in 2021

The most important goal of social media is to connect authentically with audiences. This connection takes time and trust and is only possible by showing vulnerability and telling real stories that are timely and entertaining.

Marketing for 2021: Implementing Social Justice into Ad Campaigns

In recent years, social justice has been a hot topic in marketing and advertising. Fraser believes that in order for progressive ideals to become ingrained into our advertising practices, companies must implement a smart support strategy and create timely campaigns based on diversity and inclusivity.

Evolving Public Health Campaigns with Thoughtful Research

From addiction to COVID-19, Fraser has tackled the toughest public health topics of our time. Through the process of creating impactful campaigns, we know that evidence-based approaches are key. Here's how we tackled tobacco and meth in campaigns that resonated with audiences and evoked behavior change.

The A, B, C and D's of Content Creation

The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.

How Hope Works

Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.

The Invisible Americans

Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.