Fraser Communications

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The A, B, C and D's of Content Creation

The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.

The A, B, C and D's of Content Creation
How Hope Works

Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.

How Hope Works
The Invisible Americans

Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.

The Invisible Americans
Account Service Intern: Three Tips for Success at an Advertising Agency

As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.

Account Service Intern: Three Tips for Success at an Advertising Agency
Sharing Your Past & Showing Your Vulnerability

As a Boomer, I was raised to keep the details of my life to myself.

Sharing Your Past & Showing Your Vulnerability
A Piece of Advice from an Account Services Intern

For those who have watched The Office, do you remember the episode where the company hired three summer interns?

A Piece of Advice from an Account Services Intern
4 Reasons Why I Invest In Women Founders

After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.

4 Reasons Why I Invest In Women Founders
5 Best Practices For Digital Marketers Running PPC Campaigns

If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.

5 Best Practices For Digital Marketers Running PPC Campaigns

Let's Do Some Good

Everybody needs to do some good. Let's do it together. We promise, you will feel better.

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