Blog
The A, B, C and D's of Content Creation
The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.
How Hope Works
Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.
The Invisible Americans
Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.
Account Service Intern: Three Tips for Success at an Advertising Agency
As my time with Fraser Communications comes to a close, I look back at this internship and realize that I have acquired some pretty valuable information that will stay with me throughout my marketing career.
Sharing Your Past & Showing Your Vulnerability
As a Boomer, I was raised to keep the details of my life to myself.
A Piece of Advice from an Account Services Intern
For those who have watched The Office, do you remember the episode where the company hired three summer interns?
4 Reasons Why I Invest In Women Founders
After interviewing six women founders for my radio show, The Deciders, I am committed now more than ever to invest in women-run startups.
5 Best Practices For Digital Marketers Running PPC Campaigns
If you are like me and work as a digital marketer, you know that pay-per-click (PPC) advertising can be a great way to drive traffic, and conversions to your website.
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will
feel better.