Blog

It’s Not Luck. It’s Research. The Fraser Formula for Award-Winning Healthcare Marketing

Fraser’s award-winning healthcare campaigns aren’t built on luck—they’re driven by research, behavioral insights, and strategic storytelling that changes minds, shifts behavior, and earns results.

$1.6M ROI for Hyundai in 3 Weeks? That’s the Fraser Formula

Fraser Communications booked 540 Hyundai service appointments in 22 days, generating $1.6M in ROI—proving their campaigns don’t just build awareness; they drive revenue.

Show Her What’s Possible: Leading the next generation of women through intentional visibility.

Visibility isn’t vanity—it’s a responsibility. When women lead out loud, they inspire others to believe leadership is possible for them too. Show her what’s possible.

Mid-Year Marketing Wake-Up Call: What to Reassess Before Q4

A mid-year marketing check-in helps brands pivot with purpose, refresh messaging, and refocus strategy—so Q4 isn’t rushed, reactive, or disconnected from impact.

Why Healthcare Campaigns Need to Include Dads—Not Just Moms

Even if moms drive most healthcare decisions, dads still matter. Strategic healthcare marketing should engage fathers too—shifting behavior, improving outcomes, and strengthening family health.

What I Brought Home from the Enterprising Women of the Year Awards (Besides the Trophy)

Winning was meaningful, but connecting with global women leaders reaffirmed that true success is using your platform to uplift others.

The Hidden Power of Reddit and Nextdoor Ads in Campaigns

Reddit and Nextdoor ads drive authentic engagement by meeting communities where they are—boosting trust, dialogue, and real campaign impact.

Does Any of My Work Really Matter?

True impact isn’t always visible, but sharing your story and leadership inspires others quietly, shaping futures in ways you may never know.

How to Shift Public Perception and Drive Action in Health Campaigns

How Fraser Communications helps shift public perception and drive real behavior change through research-based, emotionally resonant health campaigns.

How Fraser’s Rebrand Helped a Wellness Company Break Into New Markets

Discover how Fraser Communications helped Encore 360 rebrand and expand into corporate wellness markets with a mission-driven, modern identity.

Modernizing a 100-year Legacy: How Fraser Communications Helped Los Angeles Jewish Health Evolve Their Brand

Modernizing a 100-year legacy: Fraser Communications rebranded Los Angeles Jewish Health with a fresh identity, website, and marketing strategy while honoring its rich history.

Breakthrough Medicine, Inspired Healing: How Fraser Communications Elevated Saint John’s Health Center’s Brand

Fraser Communications rebranded Saint John’s Health Center with 'Breakthrough Medicine. Inspired Healing.' See how strategic healthcare branding builds trust and elevates reputation.

Creative Messaging Templates for Family-Focused Campaigns

Engage families with proven messaging strategies. Fraser Communications shares creative templates to build trust, inspire action, and connect with parents in meaningful ways.

Statewide Campaign by Fraser to Enlist Families in Behavioral Health Coaching

See how Fraser Communications partnered with BrightLife Kids to launch a statewide behavioral health campaign, empowering California families with free tools and expert support. Over 85,000 sign-ups in 13 months!

A Salute to Nike: Bold Statement Elevating Women in Sports in Super Bowl Commercial

A salute to Nike for their powerful Super Bowl commercial—a bold statement in the ongoing movement to elevate & celebrate women in sports.

Expertise in Health System Branding and Lead Generation

Discover how we partnered with Cedars Sinai, Health Net, and others to create impactful health campaigns that transform lives and engage diverse communities.

Leading with Purpose: Fraser Communications CEO Named an Enterprising Woman of the Year

Fraser Communications CEO Renee Fraser wins the 2025 Enterprising Women Award, recognizing leadership in healthcare marketing. Learn how award-winning strategies drive impact for mission-driven brands.

Can Creativity in Advertising Survive in a Data-driven World?

At Fraser, we are experts at developing insights to spark creative approaches that connect on a profound level and achieve powerful outcomes. Data helps guide us and refine our messages, but they begin with human insights.

Finding Light in a Disruptive Year

CEO Renee Fraser’s year-end reflection on embracing kindness, connection, and hope during disruptive times, focusing on what we can control to create positive change.

Fraser Communications Wins Top Honors at the 2024 MarCom Global Creative Awards

Fraser Communications wins Platinum, Gold, and Honorable Mention at 2024 MarCom Global Creative Awards, celebrating innovative campaigns and strong partnerships.

Driving Major ROI for Hyundai's Dealership Service Program Using Behavioral Psychology Principles

Fraser Communications' behavioral psychology-based campaign for Hyundai increased dealership service engagement, booking 540 appointments in 22 days and generating $1.6 million ROI.

How Health Net Insurance Improved Enrollment with Fraser Communications

Discover how we crafted strategic solutions that significantly boosted Health Net's enrollment during the challenging COVID-19 pandemic.

Leadership in Humanitarian Action: Renee Fraser at the Red Cross Summit

Our CEO attended the International Red Cross Summit, strengthening humanitarian outreach expertise by applying culturally informed, psychology-based communication strategies to support global health initiatives.

Launch Your Effective Health Campaign with Fraser Communications

We craft impactful health campaigns using research, strategic partnerships, and innovative storytelling to create lasting community health improvements.

Storytelling as an Innovative Approach to Meth Prevention: The Success of NoMOMeth with the Missouri Institute of Mental Health

Our "NoMOMeth" campaign partners with Missouri to tackle meth use through hope-filled stories and resources, shifting focus from fear to empowerment.

Think Again: Our Life-Saving Fentanyl Awareness Initiative with Ventura County Healthcare

We partnered with Ventura County to launch an innovative fentanyl awareness campaign, challenging perceptions and promoting life-saving interventions.

How Unpolished, Authentic Stories Are the Most Effective Anti-Vaping Public Health Messaging

Our anti-vaping campaign uses unscripted, authentic stories on platforms like TikTok to connect with young audiences and inspire real change.

How Fraser Communications Uses Sports Marketing to Drive Anti-Vaping and Smoking Prevention

By partnering with athletes, we’re able to deliver a message of strength, resilience, and hope to those individuals trying to quit vaping or smoking.

Animation & Information: The ‘Love Your Baby’s Teeth’ Public Health Campaign

Our "Love Your Baby’s Teeth" campaign used engaging animation and multimedia to raise children’s dental care awareness for the Los Angeles County Department of Public Health.

How Fraser Communications' Tailored Fentanyl Awareness Campaigns Drive Real Change

Fraser Communications' tailored fentanyl awareness campaigns blend research and cultural insights to address the opioid crisis effectively. Discover our unique, impactful approach to public health messaging.

Using Animation to Bring Public Health Messages to Life

Fraser Communications uses animation to deliver impactful public health messages, educating and engaging audiences on topics from oral health to disease prevention.

The Power of Family in Public Health Messaging

Fraser Communications uses family dynamics to enhance public health campaigns, driving significant behavioral changes through emotional connections and community engagement.

Saying “Just Say No” to “Just Say No” for Teen Cannabis Use: Our Work with LA County Public Health

Fraser Communications collaborates with LA County Public Health to educate teens on cannabis, using relatable strategies and music videos that resonate. Learn about our innovative approach.

Fraser Communications to Present Groundbreaking Anti-Vaping Awareness Study at APHA 2024

Fraser Communications’ groundbreaking study on adult vaping uncovers key insights to shape targeted, data-driven public health campaigns that drive impactful, community-focused change.

Shaping the Future of Hypertension Care with Fraser Communications’ Pioneering Research

Our pioneering hypertension research empowers caregivers with targeted solutions for home blood pressure monitoring, driving improved public health outcomes for diverse communities.

Driving Proven Change in Early Childhood Development with Fraser Communications

Our 'Talk. Read. Sing.' campaign drives early childhood development through culturally relevant messaging, improving cognitive growth and engagement across diverse, lower-income California communities.

How Fraser Communications' Research at APHA is Advancing Public Health Campaign Effectiveness

Discover how Fraser Communications' research at APHA enhances public health campaign effectiveness, driving impactful and culturally sensitive health solutions for diverse communities.

Designing Multicultural Public Health Campaigns That Work: Fraser Communications' Research-Driven Approach

What is Fraser Communications' research-driven approach to design effective multicultural public health campaigns? Learn how we blend scientific rigor with cultural insights to engage and educate diverse communities.

3 Game-Changing Lessons from Women Leaders: What 200+ Radio Interviews Revealed

Learn three game-changing lessons from over 200 interviews with women leaders on 'Why Women' show. Discover insights on luck, asking for help, and finding fulfillment beyond money.

3 Skills That Make You Good at Sex, And Business, According to a Sex Therapist and CEO-Social Psychologist

Learn how skills in sex and relationships translate to business success with Dr. Jenn Kennedy and Dr. Renee Fraser. Highlights from the “Dr. Renee Fraser: Why Women” show.

Using Psychology to Expand Market Share and Product Offerings

How Fraser Communications leverages our expertise in psychology research to provide brands with actionable insights that improve their marketing strategies and offerings.

Are You Taking Advantage of the Most Powerful Tool to Build Your Brand with Millennials and Gen Z?

Why Millennials and Gen Z prioritize social good in brands and how integrating ESG can improve your marketing effectiveness with younger consumers.

Beyond Representation: Multicultural Advertising That Actually Connects with BIPOC Consumers

Simply featuring BIPOC individuals in advertisements isn't enough to connect with a multicultural audience. Learn about the most effective strategies grounded in sociology to connect with diverse markets.

Unleashing the Power of AI: Transforming Public Health

How AI can transform Public Health’s effort to reach underserved communities.

Getting Ahead of the Competition: Creating a Winning Social Media Strategy

If you want to get ahead of the competition, having a strong social media strategy is essential to driving engagement.

How To Use Sports Marketing to Create a Meaningful Change

Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams.

Getting Personal: How to Leverage Influencers

Learn more about how Fraser uses Influencers to build Personal Consumer Connections.

Mother’s Day: Celebrating the Love and Sacrifice of Motherhood

Mother's Day a special day to honor and celebrate the love and sacrifice of moms across the world.

The Power of Leading with Empathy and Compassion

Unlock the full potential of your team by leading with empathy and compassion. Find out how this approach can transform the workplace and benefit everyone involved.

The Rise of Short Form Videos

If you’re not using short-form videos as part of your marketing efforts, you might want to start. Here’s how to get started.

Podcast Marketing – The Fraser Way

As the popularity of podcast grows, more people are discovering content this way. Here’s how to get started.

The Importance of Measurement – The Fraser Way

Measuring the success of communications efforts can be tricky, read more to learn about the Fraser way.

Happy Thanksgiving from the Fraser Family

If you ask us, Thanksgiving is one of the best holidays of the year. This year, our team shared what the are most thankful for are we approach the end of 2022.

Clean Power Alliance Helps Underserved Communities

Over the past year, Clean Power Alliance, the nation’s largest clean energy provide, has been working hard to help customers across the Southern CA gain access to clean power through the Power Share program.

Using Digital Media to Engage Underserved Communities

If there’s one lesson we’ve learned over the past two years, it’s that it is no longer enough to merely include underserved communities among other various audiences in your marketing plan.

Successful Marketing During Hispanic Heritage Month

To celebrate National Hispanic Heritage Month fully underway, we have created a practical guide to celebrating the occasion through culturally relevant marketing campaigns.

Finding your purpose at a purpose-driven agency.

Internships are an opportunity to experience and absorb as much as possible. Our most recent Graduate Intern, Lauren Hamme, shares insights and a few key takeaways from her time with us at Fraser.

Research is the roadmap to your customers’ hearts and minds.

Research is essential. As an agency that prides itself on continually creating effective, behavior-changing communications, we can’t stress enough how important it is to include research in your marketing plan.

How working remotely can be more than remotely satisfying.

This is our chance to transform work and make work life balance work better – on the employees’ terms! Part 2 of 2 on the concept of productivity in the 21st Century.

How will productivity be defined in a post COVID world?

Businesses hyped increased productivity with technology and remote workers, so why are so many people so miserable? Part 1 of 2 on the concept of productivity in the 21st Century.

How to Use Psychology in Marketing and Advertising

Psychology can be a powerful tool in marketing and advertising. It's important to understand what makes people visit your website, what makes people come back, and how to tap into those motivations.

What is Your Intent? Is there an Impact?

Intent is what brands want to do. Impact is the success of a business in terms of its marketing goals. Understanding these two aspects is an important step in being successful.

Why It's Important to Have Strong Brand Values

Values are expressed by logos, slogans, and overall look and feel of a company. Serving as a compass, brand values not only create the face of a company, but let customers know who the company is and what they stand for.

A Website is Not Enough: How to Get Active and Stay Relevant on Social Media in 2021

The most important goal of social media is to connect authentically with audiences. This connection takes time and trust and is only possible by showing vulnerability and telling real stories that are timely and entertaining.

Marketing for 2021: Implementing Social Justice into Ad Campaigns

In recent years, social justice has been a hot topic in marketing and advertising. Fraser believes that in order for progressive ideals to become ingrained into our advertising practices, companies must implement a smart support strategy and create timely campaigns based on diversity and inclusivity.

Evolving Public Health Campaigns with Thoughtful Research

From addiction to COVID-19, Fraser has tackled the toughest public health topics of our time. Through the process of creating impactful campaigns, we know that evidence-based approaches are key. Here's how we tackled tobacco and meth in campaigns that resonated with audiences and evoked behavior change.

The A, B, C and D's of Content Creation

The central premise of motivational interviewing, and discovering an individual’s motivational journey, is by asking open-ended questions and listening carefully, and holding up a mirror so they can see their own thoughts more clearly.

How Hope Works

Advertising agencies have long tackled ‘hot button issues’ in the public service sector – especially in the area of Substance Use Disorder – with communications that shame and guilt, and generate awareness and fear.

The Invisible Americans

Fraser Communications recently conducted “pandemic” Zoom focus groups to test ideas and images for a campaign that would alert and inform lower income California workers that they have an earned income tax credit waiting for them from the California tax board.

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